#77295D
Closest named color: Velvet (#750851). oklch(41.4% 0.125 343.1), rgb(119, 41, 93).
Aa
White text reads best on this color (9.29:1).
About this color
#77295D is a dark, moderately saturated purple. In OKLCH its lightness is 41%, its chroma 0.125 and its hue 343°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.047 away. White text reads best on it, at 9.29:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.125) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.25:1 |
| White text | 9.29:1 |
Values
| HEX | #77295D |
| RGB | rgb(119, 41, 93) |
| HSL | hsl(320, 49%, 31%) |
| OKLCH | oklch(41.4% 0.125 343.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77295D | 9.29:1 | AAA | Lc -95.2 | Preferred for body text |
| Black text on #77295D | 2.25:1 | Fails | Lc 13.2 | Not readable |
| #77295D text on white | 9.29:1 | AAA | Lc 90.8 | Preferred for body text |
| #77295D text on black | 2.25:1 | Fails | Lc -11.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F7
oklch(97.1% 0.01 345.4)
-
Step 100
100
#F5E5ED
oklch(93.7% 0.02 345.7)
-
Step 200
200
#EDCFE0
oklch(88.4% 0.04 342.9)
-
Step 300
300
#E3AECD
oklch(80.8% 0.074 342.9)
-
Step 400
400
#D382B4
oklch(70.7% 0.118 342.8)
-
Step 500
500
#C560A1
oklch(63% 0.15 342.9)
-
Step 600
600
#B0448C
oklch(55.6% 0.162 342.9)
-
Step 700
700
#973577
oklch(49.1% 0.151 342.9)
-
Step 800
800 (this color)
#77295D
oklch(41.4% 0.125 343.1)
-
Step 900
900
#63294F
oklch(37.6% 0.097 342.8)
-
Step 950
950
#3A192E
oklch(27% 0.061 343)
#77295D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #303F5F | 0.135 |
| Deuteranopia (no green cones) | #464C5B | 0.121 |
| Tritanopia (no blue cones) | #7E293F | 0.053 |
| Achromatopsia (no color) | #474747 | 0.126 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77295D
#77295D
oklch(41.4% 0.125 343.1)
- #005A3D
#005A3D
oklch(41.4% 0.089 163)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77295D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.047
- Red Purple #820747 ΔE 0.051
- Rich Purple #720058 ΔE 0.056
- Wine #80013F ΔE 0.060
- Mulberry #920A4E ΔE 0.063
- Brownish Purple #76424E ΔE 0.071
- Merlot #730039 ΔE 0.071
- Grape Purple #5D1451 ΔE 0.075
Use #77295D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.