#77293E
Closest named color: Purple Brown (#673A3F). oklch(40.3% 0.11 7), rgb(119, 41, 62).
Aa
White text reads best on this color (9.67:1).
About this color
#77293E is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.110 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.047 away. White text reads best on it, at 9.67:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.110) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.17:1 |
| White text | 9.67:1 |
Values
| HEX | #77293E |
| RGB | rgb(119, 41, 62) |
| HSL | hsl(344, 49%, 31%) |
| OKLCH | oklch(40.3% 0.11 7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77293E | 9.67:1 | AAA | Lc -96.0 | Preferred for body text |
| Black text on #77293E | 2.17:1 | Fails | Lc 12.2 | Not readable |
| #77293E text on white | 9.67:1 | AAA | Lc 91.7 | Preferred for body text |
| #77293E text on black | 2.17:1 | Fails | Lc -10.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F6E5E8
oklch(93.6% 0.019 5.3)
-
Step 200
200
#EFD0D5
oklch(88.5% 0.035 6.8)
-
Step 300
300
#E6B0B9
oklch(80.9% 0.064 7.5)
-
Step 400
400
#D78595
oklch(70.7% 0.102 7.4)
-
Step 500
500
#CA647C
oklch(63.1% 0.131 6.7)
-
Step 600
600
#B64965
oklch(55.7% 0.143 7.1)
-
Step 700
700
#9C3954
oklch(49.1% 0.134 6.7)
-
Step 800
800 (this color)
#77293E
oklch(40.3% 0.11 7)
-
Step 900
900
#662B3A
oklch(37.6% 0.086 6.2)
-
Step 950
950
#3C1A22
oklch(27% 0.054 6.5)
#77293E with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #393B3E | 0.123 |
| Deuteranopia (no green cones) | #4E4A3C | 0.112 |
| Tritanopia (no blue cones) | #811E31 | 0.028 |
| Achromatopsia (no color) | #444444 | 0.112 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77293E
#77293E
oklch(40.3% 0.11 7)
- #00544F
#00544F
oklch(40.2% 0.07 187.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77293E, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.047
- Wine #80013F ΔE 0.050
- Bordeaux #7B002C ΔE 0.050
- Red Purple #820747 ΔE 0.051
- Wine Red #7B0323 ΔE 0.052
- Red Wine #8C0034 ΔE 0.054
- Brownish Purple #76424E ΔE 0.057
- Merlot #730039 ΔE 0.057
Use #77293E in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.