#77293D
Closest named color: Purple Brown (#673A3F). oklch(40.2% 0.11 7.8), rgb(119, 41, 61).
Aa
White text reads best on this color (9.68:1).
About this color
#77293D is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.110 and its hue 8°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.047 away. White text reads best on it, at 9.68:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.110) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.16:1 |
| White text | 9.68:1 |
Values
| HEX | #77293D |
| RGB | rgb(119, 41, 61) |
| HSL | hsl(345, 49%, 31%) |
| OKLCH | oklch(40.2% 0.11 7.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77293D | 9.68:1 | AAA | Lc -96.0 | Preferred for body text |
| Black text on #77293D | 2.16:1 | Fails | Lc 12.2 | Not readable |
| #77293D text on white | 9.68:1 | AAA | Lc 91.7 | Preferred for body text |
| #77293D text on black | 2.16:1 | Fails | Lc -10.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F6E5E7
oklch(93.6% 0.019 9.3)
-
Step 200
200
#EFD0D5
oklch(88.5% 0.035 6.8)
-
Step 300
300
#E6B0B9
oklch(80.9% 0.064 7.5)
-
Step 400
400
#D88594
oklch(70.8% 0.103 8.3)
-
Step 500
500
#CB647A
oklch(63.1% 0.132 8.1)
-
Step 600
600
#B64963
oklch(55.7% 0.143 8.2)
-
Step 700
700
#9C3952
oklch(49% 0.133 8)
-
Step 800
800 (this color)
#77293D
oklch(40.2% 0.11 7.8)
-
Step 900
900
#662B39
oklch(37.6% 0.086 7.3)
-
Step 950
950
#3C1A21
oklch(26.9% 0.054 8.3)
#77293D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A3B3D | 0.122 |
| Deuteranopia (no green cones) | #4E4A3B | 0.112 |
| Tritanopia (no blue cones) | #821E31 | 0.029 |
| Achromatopsia (no color) | #444444 | 0.111 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77293D
#77293D
oklch(40.2% 0.11 7.8)
- #00544F
#00544F
oklch(40.2% 0.07 187.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77293D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.047
- Bordeaux #7B002C ΔE 0.049
- Wine #80013F ΔE 0.050
- Wine Red #7B0323 ΔE 0.051
- Red Purple #820747 ΔE 0.052
- Red Wine #8C0034 ΔE 0.054
- Brownish Purple #76424E ΔE 0.057
- Merlot #730039 ΔE 0.058
Use #77293D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.