#77293A
Closest named color: Purple Brown (#673A3F). oklch(40.1% 0.11 10.3), rgb(119, 41, 58).
Aa
White text reads best on this color (9.71:1).
About this color
#77293A is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.110 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.046 away. White text reads best on it, at 9.71:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.110) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.16:1 |
| White text | 9.71:1 |
Values
| HEX | #77293A |
| RGB | rgb(119, 41, 58) |
| HSL | hsl(347, 49%, 31%) |
| OKLCH | oklch(40.1% 0.11 10.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77293A | 9.71:1 | AAA | Lc -96.1 | Preferred for body text |
| Black text on #77293A | 2.16:1 | Fails | Lc 12.1 | Not readable |
| #77293A text on white | 9.71:1 | AAA | Lc 91.8 | Preferred for body text |
| #77293A text on black | 2.16:1 | Fails | Lc -10.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF3F4
oklch(97.2% 0.011 10.3)
-
Step 100
100
#F9E4E6
oklch(93.6% 0.023 11)
-
Step 200
200
#F6CDD2
oklch(88.5% 0.047 9.8)
-
Step 300
300
#F0ABB4
oklch(80.9% 0.082 10.4)
-
Step 400
400
#E57B8D
oklch(70.6% 0.132 10.2)
-
Step 500
500
#DA5571
oklch(63% 0.167 10.4)
-
Step 600
600
#C6335A
oklch(55.6% 0.184 10.2)
-
Step 700
700
#AA244A
oklch(49.1% 0.17 10.1)
-
Step 800
800
#8A213D
oklch(42.7% 0.14 10)
-
Step 900
900 (this color)
#77293A
oklch(40.1% 0.11 10.3)
-
Step 950
950
#42151E
oklch(27% 0.07 10.9)
#77293A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3A3A3A | 0.122 |
| Deuteranopia (no green cones) | #4F4A38 | 0.111 |
| Tritanopia (no blue cones) | #821D30 | 0.028 |
| Achromatopsia (no color) | #444444 | 0.111 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77293A
#77293A
oklch(40.1% 0.11 10.3)
- #005450
#005450
oklch(40.2% 0.07 189.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77293A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.046
- Bordeaux #7B002C ΔE 0.049
- Wine Red #7B0323 ΔE 0.049
- Wine #80013F ΔE 0.052
- Red Wine #8C0034 ΔE 0.054
- Red Purple #820747 ΔE 0.055
- Brownish Purple #76424E ΔE 0.058
- Merlot #730039 ΔE 0.059
Use #77293A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.