#772931
Closest named color: Purple Brown (#673A3F). oklch(39.9% 0.109 17.5), rgb(119, 41, 49).
Aa
White text reads best on this color (9.78:1).
About this color
#772931 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.109 and its hue 18°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.046 away. White text reads best on it, at 9.78:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.109) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.14:1 |
| White text | 9.78:1 |
Values
| HEX | #772931 |
| RGB | rgb(119, 41, 49) |
| HSL | hsl(354, 49%, 31%) |
| OKLCH | oklch(39.9% 0.109 17.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #772931 | 9.78:1 | AAA | Lc -96.2 | Preferred for body text |
| Black text on #772931 | 2.14:1 | Fails | Lc 12.0 | Not readable |
| #772931 text on white | 9.78:1 | AAA | Lc 92.0 | Preferred for body text |
| #772931 text on black | 2.14:1 | Fails | Lc -10.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF3F3
oklch(97.2% 0.011 17.3)
-
Step 100
100
#F9E4E4
oklch(93.6% 0.023 17.6)
-
Step 200
200
#F6CECE
oklch(88.6% 0.045 18)
-
Step 300
300
#F1ACAD
oklch(81% 0.081 18)
-
Step 400
400
#E67C82
oklch(70.6% 0.131 17.4)
-
Step 500
500
#DC5663
oklch(63.1% 0.168 17.5)
-
Step 600
600
#C7354A
oklch(55.6% 0.182 17.6)
-
Step 700
700
#AB253B
oklch(49% 0.169 17.6)
-
Step 800
800
#8B2231
oklch(42.7% 0.14 17.7)
-
Step 900
900 (this color)
#772931
oklch(39.9% 0.109 17.5)
-
Step 950
950
#42161A
oklch(27.1% 0.068 17.4)
#772931 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3C3931 | 0.119 |
| Deuteranopia (no green cones) | #504A2F | 0.110 |
| Tritanopia (no blue cones) | #821B2C | 0.028 |
| Achromatopsia (no color) | #444444 | 0.110 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #772931
#772931
oklch(39.9% 0.109 17.5)
- #005254
#005254
oklch(39.8% 0.068 197.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #772931, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.046
- Wine Red #7B0323 ΔE 0.046
- Chestnut #742802 ΔE 0.049
- Bordeaux #7B002C ΔE 0.050
- Red Brown #8B2E16 ΔE 0.057
- Maroon #800000 ΔE 0.057
- Red Wine #8C0034 ΔE 0.057
- Wine #80013F ΔE 0.061
Use #772931 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.