#77286C
Closest named color: Velvet (#750851). oklch(42.1% 0.138 333.7), rgb(119, 40, 108).
Aa
White text reads best on this color (9.11:1).
About this color
#77286C is a dark, moderately saturated purple. In OKLCH its lightness is 42%, its chroma 0.138 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Velvet (#750851), ΔE 0.057 away. White text reads best on it, at 9.11:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.138) |
| Temperature | in between |
| Nearest name | Velvet (#750851) |
| Black text | 2.30:1 |
| White text | 9.11:1 |
Values
| HEX | #77286C |
| RGB | rgb(119, 40, 108) |
| HSL | hsl(308, 50%, 31%) |
| OKLCH | oklch(42.1% 0.138 333.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77286C | 9.11:1 | AAA | Lc -94.7 | Preferred for body text |
| Black text on #77286C | 2.30:1 | Fails | Lc 13.7 | Not readable |
| #77286C text on white | 9.11:1 | AAA | Lc 90.2 | Preferred for body text |
| #77286C text on black | 2.30:1 | Fails | Lc -12.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F8
oklch(97.1% 0.01 335.5)
-
Step 100
100
#F4E4F0
oklch(93.5% 0.023 334.3)
-
Step 200
200
#ECCFE6
oklch(88.5% 0.044 333)
-
Step 300
300
#E1ADD7
oklch(80.8% 0.082 333.1)
-
Step 400
400
#D180C2
oklch(70.7% 0.13 333.9)
-
Step 500
500
#C35DB3
oklch(63.1% 0.167 333.7)
-
Step 600
600
#AE409E
oklch(55.6% 0.18 333.9)
-
Step 700
700
#953187
oklch(49.1% 0.167 333.9)
-
Step 800
800 (this color)
#77286C
oklch(42.1% 0.138 333.7)
-
Step 900
900
#622759
oklch(37.7% 0.109 333.8)
-
Step 950
950
#3A1834
oklch(27.1% 0.068 334.4)
#77286C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #26416E | 0.147 |
| Deuteranopia (no green cones) | #404C6A | 0.127 |
| Tritanopia (no blue cones) | #7C2E46 | 0.070 |
| Achromatopsia (no color) | #484848 | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77286C
#77286C
oklch(42.1% 0.138 333.7)
- #005D30
#005D30
oklch(42% 0.107 153.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77286C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.057
- Purple #800080 ΔE 0.057
- Rich Purple #720058 ΔE 0.057
- Red Purple #820747 ΔE 0.068
- Dark Magenta #8B008B ΔE 0.074
- Mulberry #920A4E ΔE 0.075
- Wine #80013F ΔE 0.079
- Light Eggplant #894585 ΔE 0.080
Use #77286C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.