#772761
Closest named color: Velvet (#750851). oklch(41.4% 0.131 340.3), rgb(119, 39, 97).
Aa
White text reads best on this color (9.34:1).
About this color
#772761 is a dark, moderately saturated purple. In OKLCH its lightness is 41%, its chroma 0.131 and its hue 340°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.045 away. White text reads best on it, at 9.34:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.131) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.24:1 |
| White text | 9.34:1 |
Values
| HEX | #772761 |
| RGB | rgb(119, 39, 97) |
| HSL | hsl(317, 51%, 31%) |
| OKLCH | oklch(41.4% 0.131 340.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #772761 | 9.34:1 | AAA | Lc -95.2 | Preferred for body text |
| Black text on #772761 | 2.24:1 | Fails | Lc 13.1 | Not readable |
| #772761 text on white | 9.34:1 | AAA | Lc 90.8 | Preferred for body text |
| #772761 text on black | 2.24:1 | Fails | Lc -11.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F5E4EE
oklch(93.5% 0.023 341.3)
-
Step 200
200
#EECFE2
oklch(88.6% 0.043 340.7)
-
Step 300
300
#E3AED0
oklch(80.9% 0.076 340.2)
-
Step 400
400
#D381B8
oklch(70.7% 0.122 340.3)
-
Step 500
500
#C65EA6
oklch(63.1% 0.157 340.6)
-
Step 600
600
#B14192
oklch(55.6% 0.172 340.2)
-
Step 700
700
#98327C
oklch(49.1% 0.159 340.4)
-
Step 800
800 (this color)
#772761
oklch(41.4% 0.131 340.3)
-
Step 900
900
#642852
oklch(37.8% 0.102 340.6)
-
Step 950
950
#3B1830
oklch(27% 0.065 340.8)
#772761 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2C3E63 | 0.141 |
| Deuteranopia (no green cones) | #444B5F | 0.124 |
| Tritanopia (no blue cones) | #7E2940 | 0.060 |
| Achromatopsia (no color) | #474747 | 0.132 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #772761
#772761
oklch(41.4% 0.131 340.3)
- #005A3A
#005A3A
oklch(41.3% 0.092 160.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #772761, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.045
- Rich Purple #720058 ΔE 0.052
- Red Purple #820747 ΔE 0.053
- Wine #80013F ΔE 0.063
- Mulberry #920A4E ΔE 0.065
- Purple #800080 ΔE 0.071
- Grape Purple #5D1451 ΔE 0.073
- Merlot #730039 ΔE 0.074
Use #772761 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.