#77273C
Closest named color: Bordeaux (#7B002C). oklch(39.9% 0.113 7.8), rgb(119, 39, 60).
Aa
White text reads best on this color (9.81:1).
About this color
#77273C is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.113 and its hue 8°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.046 away. White text reads best on it, at 9.81:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.113) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 2.13:1 |
| White text | 9.81:1 |
Values
| HEX | #77273C |
| RGB | rgb(119, 39, 60) |
| HSL | hsl(344, 51%, 31%) |
| OKLCH | oklch(39.9% 0.113 7.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77273C | 9.81:1 | AAA | Lc -96.3 | Preferred for body text |
| Black text on #77273C | 2.13:1 | Fails | Lc 11.9 | Not readable |
| #77273C text on white | 9.81:1 | AAA | Lc 92.0 | Preferred for body text |
| #77273C text on black | 2.13:1 | Fails | Lc -10.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE4E7
oklch(93.7% 0.024 8.2)
-
Step 200
200
#F6CDD3
oklch(88.5% 0.047 8.2)
-
Step 300
300
#F1AAB6
oklch(80.9% 0.085 8)
-
Step 400
400
#E67A91
oklch(70.7% 0.135 7.6)
-
Step 500
500
#DC5376
oklch(63.2% 0.173 7.9)
-
Step 600
600
#C7305E
oklch(55.6% 0.188 8.1)
-
Step 700
700
#AB204E
oklch(49% 0.175 7.7)
-
Step 800
800
#8B1E40
oklch(42.7% 0.145 7.7)
-
Step 900
900 (this color)
#77273C
oklch(39.9% 0.113 7.8)
-
Step 950
950
#421420
oklch(27% 0.072 7.3)
#77273C with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #38393C | 0.126 |
| Deuteranopia (no green cones) | #4D493A | 0.114 |
| Tritanopia (no blue cones) | #821B2F | 0.030 |
| Achromatopsia (no color) | #444444 | 0.113 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77273C
#77273C
oklch(39.9% 0.113 7.8)
- #00534E
#00534E
oklch(39.8% 0.069 187.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77273C, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.046
- Wine #80013F ΔE 0.047
- Wine Red #7B0323 ΔE 0.048
- Purple Brown #673A3F ΔE 0.050
- Red Purple #820747 ΔE 0.050
- Red Wine #8C0034 ΔE 0.052
- Merlot #730039 ΔE 0.054
- Brownish Purple #76424E ΔE 0.061
Use #77273C in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.