#772738
Closest named color: Bordeaux (#7B002C). oklch(39.8% 0.112 11), rgb(119, 39, 56).
Aa
White text reads best on this color (9.85:1).
About this color
#772738 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.112 and its hue 11°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.045 away. White text reads best on it, at 9.85:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.112) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 2.13:1 |
| White text | 9.85:1 |
Values
| HEX | #772738 |
| RGB | rgb(119, 39, 56) |
| HSL | hsl(347, 51%, 31%) |
| OKLCH | oklch(39.8% 0.112 11) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #772738 | 9.85:1 | AAA | Lc -96.3 | Preferred for body text |
| Black text on #772738 | 2.13:1 | Fails | Lc 11.9 | Not readable |
| #772738 text on white | 9.85:1 | AAA | Lc 92.1 | Preferred for body text |
| #772738 text on black | 2.13:1 | Fails | Lc -10.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF3F3
oklch(97.2% 0.011 17.3)
-
Step 100
100
#FAE4E6
oklch(93.7% 0.024 11.3)
-
Step 200
200
#F6CDD1
oklch(88.4% 0.047 11.4)
-
Step 300
300
#F1AAB3
oklch(80.8% 0.084 10.7)
-
Step 400
400
#E77A8C
oklch(70.7% 0.135 10.7)
-
Step 500
500
#DC536F
oklch(63% 0.172 11.1)
-
Step 600
600
#C73158
oklch(55.6% 0.186 10.9)
-
Step 700
700
#AC2148
oklch(49.1% 0.174 10.9)
-
Step 800
800
#8C1F3B
oklch(42.8% 0.144 11.2)
-
Step 900
900 (this color)
#772738
oklch(39.8% 0.112 11)
-
Step 950
950
#42151E
oklch(27% 0.07 10.9)
#772738 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #393938 | 0.125 |
| Deuteranopia (no green cones) | #4E4936 | 0.113 |
| Tritanopia (no blue cones) | #821A2E | 0.028 |
| Achromatopsia (no color) | #434343 | 0.113 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #772738
#772738
oklch(39.8% 0.112 11)
- #005350
#005350
oklch(39.9% 0.069 190.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #772738, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.045
- Wine Red #7B0323 ΔE 0.045
- Purple Brown #673A3F ΔE 0.049
- Wine #80013F ΔE 0.050
- Red Wine #8C0034 ΔE 0.052
- Red Purple #820747 ΔE 0.054
- Merlot #730039 ΔE 0.056
- Chestnut #742802 ΔE 0.061
Use #772738 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.