#77263D
Closest named color: Bordeaux (#7B002C). oklch(39.8% 0.114 6.6), rgb(119, 38, 61).
Aa
White text reads best on this color (9.86:1).
About this color
#77263D is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.114 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.044 away. White text reads best on it, at 9.86:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.114) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 2.12:1 |
| White text | 9.86:1 |
Values
| HEX | #77263D |
| RGB | rgb(119, 38, 61) |
| HSL | hsl(343, 52%, 31%) |
| OKLCH | oklch(39.8% 0.114 6.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77263D | 9.86:1 | AAA | Lc -96.4 | Preferred for body text |
| Black text on #77263D | 2.12:1 | Fails | Lc 11.8 | Not readable |
| #77263D text on white | 9.86:1 | AAA | Lc 92.1 | Preferred for body text |
| #77263D text on black | 2.12:1 | Fails | Lc -10.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E7
oklch(93.6% 0.026 5.7)
-
Step 200
200
#F6CDD4
oklch(88.5% 0.047 6.5)
-
Step 300
300
#F1AAB7
oklch(80.9% 0.085 7.1)
-
Step 400
400
#E77992
oklch(70.7% 0.138 6.8)
-
Step 500
500
#DC5178
oklch(63% 0.176 6.4)
-
Step 600
600
#C72E61
oklch(55.6% 0.19 6.4)
-
Step 700
700
#AC1E50
oklch(49.2% 0.178 6.7)
-
Step 800
800
#8B1D42
oklch(42.6% 0.146 6.3)
-
Step 900
900 (this color)
#77263D
oklch(39.8% 0.114 6.6)
-
Step 950
950
#421421
oklch(27% 0.072 5.9)
#77263D with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #38393E | 0.126 |
| Deuteranopia (no green cones) | #4D493B | 0.116 |
| Tritanopia (no blue cones) | #821A2F | 0.030 |
| Achromatopsia (no color) | #434343 | 0.115 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77263D
#77263D
oklch(39.8% 0.114 6.6)
- #00534D
#00534D
oklch(39.8% 0.07 186.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77263D, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.044
- Wine #80013F ΔE 0.045
- Red Purple #820747 ΔE 0.047
- Wine Red #7B0323 ΔE 0.047
- Red Wine #8C0034 ΔE 0.051
- Merlot #730039 ΔE 0.052
- Purple Brown #673A3F ΔE 0.052
- Brownish Purple #76424E ΔE 0.063
Use #77263D in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.