#77253B
Closest named color: Bordeaux (#7B002C). oklch(39.7% 0.115 7.8), rgb(119, 37, 59).
Aa
White text reads best on this color (9.94:1).
About this color
#77253B is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.115 and its hue 8°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.042 away. White text reads best on it, at 9.94:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.115) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 2.11:1 |
| White text | 9.94:1 |
Values
| HEX | #77253B |
| RGB | rgb(119, 37, 59) |
| HSL | hsl(344, 53%, 31%) |
| OKLCH | oklch(39.7% 0.115 7.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77253B | 9.94:1 | AAA | Lc -96.5 | Preferred for body text |
| Black text on #77253B | 2.11:1 | Fails | Lc 11.7 | Not readable |
| #77253B text on white | 9.94:1 | AAA | Lc 92.3 | Preferred for body text |
| #77253B text on black | 2.11:1 | Fails | Lc -10.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E7
oklch(93.6% 0.026 5.7)
-
Step 200
200
#F7CDD3
oklch(88.6% 0.048 8.4)
-
Step 300
300
#F2AAB6
oklch(81% 0.086 8.2)
-
Step 400
400
#E87990
oklch(70.8% 0.138 8.1)
-
Step 500
500
#DD5175
oklch(63.1% 0.176 8)
-
Step 600
600
#C82D5E
oklch(55.6% 0.192 7.8)
-
Step 700
700
#AD1C4D
oklch(49.1% 0.179 8)
-
Step 800
800
#8C1C40
oklch(42.7% 0.148 7.5)
-
Step 900
900 (this color)
#77253B
oklch(39.7% 0.115 7.8)
-
Step 950
950
#431420
oklch(27.1% 0.073 7.7)
#77253B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #37383B | 0.129 |
| Deuteranopia (no green cones) | #4D4939 | 0.118 |
| Tritanopia (no blue cones) | #82182E | 0.030 |
| Achromatopsia (no color) | #434343 | 0.116 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77253B
#77253B
oklch(39.7% 0.115 7.8)
- #00524D
#00524D
oklch(39.5% 0.069 187.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77253B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.042
- Wine #80013F ΔE 0.044
- Wine Red #7B0323 ΔE 0.045
- Red Purple #820747 ΔE 0.048
- Red Wine #8C0034 ΔE 0.050
- Merlot #730039 ΔE 0.051
- Purple Brown #673A3F ΔE 0.053
- Velvet #750851 ΔE 0.064
Use #77253B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.