#772538
Closest named color: Bordeaux (#7B002C). oklch(39.6% 0.115 10.2), rgb(119, 37, 56).
Aa
White text reads best on this color (9.97:1).
About this color
#772538 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.115 and its hue 10°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.041 away. White text reads best on it, at 9.97:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.115) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 2.10:1 |
| White text | 9.97:1 |
Values
| HEX | #772538 |
| RGB | rgb(119, 37, 56) |
| HSL | hsl(346, 53%, 31%) |
| OKLCH | oklch(39.6% 0.115 10.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #772538 | 9.97:1 | AAA | Lc -96.6 | Preferred for body text |
| Black text on #772538 | 2.10:1 | Fails | Lc 11.6 | Not readable |
| #772538 text on white | 9.97:1 | AAA | Lc 92.3 | Preferred for body text |
| #772538 text on black | 2.10:1 | Fails | Lc -10.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E6
oklch(93.5% 0.026 8.6)
-
Step 200
200
#F7CDD2
oklch(88.6% 0.048 10)
-
Step 300
300
#F2AAB4
oklch(80.9% 0.086 10)
-
Step 400
400
#E8798D
oklch(70.7% 0.138 9.8)
-
Step 500
500
#DE5170
oklch(63.1% 0.176 10.4)
-
Step 600
600
#C92D59
oklch(55.6% 0.192 10.1)
-
Step 700
700
#AD1D49
oklch(49.1% 0.178 10.1)
-
Step 800
800
#8D1C3C
oklch(42.8% 0.148 10.1)
-
Step 900
900 (this color)
#772538
oklch(39.6% 0.115 10.2)
-
Step 950
950
#43141E
oklch(27.1% 0.073 10.5)
#772538 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #383838 | 0.127 |
| Deuteranopia (no green cones) | #4D4936 | 0.118 |
| Tritanopia (no blue cones) | #82172C | 0.029 |
| Achromatopsia (no color) | #434343 | 0.115 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #772538
#772538
oklch(39.6% 0.115 10.2)
- #00524F
#00524F
oklch(39.6% 0.068 190.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #772538, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.041
- Wine Red #7B0323 ΔE 0.042
- Wine #80013F ΔE 0.047
- Red Wine #8C0034 ΔE 0.050
- Red Purple #820747 ΔE 0.051
- Purple Brown #673A3F ΔE 0.052
- Merlot #730039 ΔE 0.052
- Maroon #800000 ΔE 0.062
Use #772538 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.