#77243B
Closest named color: Bordeaux (#7B002C). oklch(39.5% 0.117 7.4), rgb(119, 36, 59).
Aa
White text reads best on this color (10.00:1).
About this color
#77243B is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.117 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.041 away. White text reads best on it, at 10.00:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.117) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 2.09:1 |
| White text | 10.00:1 |
Values
| HEX | #77243B |
| RGB | rgb(119, 36, 59) |
| HSL | hsl(343, 54%, 30%) |
| OKLCH | oklch(39.5% 0.117 7.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77243B | 10.00:1 | AAA | Lc -96.6 | Preferred for body text |
| Black text on #77243B | 2.09:1 | Fails | Lc 11.6 | Not readable |
| #77243B text on white | 10.00:1 | AAA | Lc 92.4 | Preferred for body text |
| #77243B text on black | 2.09:1 | Fails | Lc -10.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E7
oklch(93.6% 0.026 5.7)
-
Step 200
200
#F7CCD3
oklch(88.4% 0.049 7.1)
-
Step 300
300
#F2A9B6
oklch(80.8% 0.087 7.5)
-
Step 400
400
#E87891
oklch(70.6% 0.14 7.2)
-
Step 500
500
#DE5076
oklch(63.2% 0.179 7.5)
-
Step 600
600
#C92B5F
oklch(55.6% 0.194 7.3)
-
Step 700
700
#AD1A4E
oklch(49% 0.181 7.3)
-
Step 800
800
#8D1B40
oklch(42.8% 0.15 7.6)
-
Step 900
900 (this color)
#77243B
oklch(39.5% 0.117 7.4)
-
Step 950
950
#431320
oklch(27% 0.075 7)
#77243B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #37383B | 0.129 |
| Deuteranopia (no green cones) | #4C4839 | 0.118 |
| Tritanopia (no blue cones) | #82172D | 0.030 |
| Achromatopsia (no color) | #424242 | 0.118 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77243B
#77243B
oklch(39.5% 0.117 7.4)
- #00524D
#00524D
oklch(39.5% 0.069 187.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77243B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.041
- Wine #80013F ΔE 0.043
- Wine Red #7B0323 ΔE 0.043
- Red Purple #820747 ΔE 0.046
- Merlot #730039 ΔE 0.049
- Red Wine #8C0034 ΔE 0.049
- Purple Brown #673A3F ΔE 0.054
- Velvet #750851 ΔE 0.062
Use #77243B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.