#77236B
Closest named color: Rich Purple (#720058). oklch(41.4% 0.145 334.1), rgb(119, 35, 107).
Aa
White text reads best on this color (9.38:1).
About this color
#77236B is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.145 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.050 away. White text reads best on it, at 9.38:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.145) |
| Temperature | in between |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.23:1 |
| White text | 9.38:1 |
Values
| HEX | #77236B |
| RGB | rgb(119, 35, 107) |
| HSL | hsl(309, 55%, 30%) |
| OKLCH | oklch(41.4% 0.145 334.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77236B | 9.38:1 | AAA | Lc -95.2 | Preferred for body text |
| Black text on #77236B | 2.23:1 | Fails | Lc 13.1 | Not readable |
| #77236B text on white | 9.38:1 | AAA | Lc 90.8 | Preferred for body text |
| #77236B text on black | 2.23:1 | Fails | Lc -11.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F9
oklch(97.2% 0.012 334.1)
-
Step 100
100
#F5E4F1
oklch(93.6% 0.025 333.7)
-
Step 200
200
#EDCEE6
oklch(88.4% 0.047 333.8)
-
Step 300
300
#E3ACD7
oklch(80.8% 0.085 334.2)
-
Step 400
400
#D37FC3
oklch(70.8% 0.135 334.2)
-
Step 500
500
#C55AB4
oklch(63% 0.174 333.9)
-
Step 600
600
#B03C9F
oklch(55.5% 0.187 334.1)
-
Step 700
700
#972D88
oklch(49.1% 0.174 334.1)
-
Step 800
800 (this color)
#77236B
oklch(41.4% 0.145 334.1)
-
Step 900
900
#63255A
oklch(37.6% 0.114 333.6)
-
Step 950
950
#3A1735
oklch(27% 0.071 333.1)
#77236B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #223E6D | 0.154 |
| Deuteranopia (no green cones) | #3E4B69 | 0.134 |
| Tritanopia (no blue cones) | #7D2A44 | 0.073 |
| Achromatopsia (no color) | #464646 | 0.146 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77236B
#77236B
oklch(41.4% 0.145 334.1)
- #005B30
#005B30
oklch(41.4% 0.104 154.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77236B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.050
- Velvet #750851 ΔE 0.050
- Purple #800080 ΔE 0.052
- Red Purple #820747 ΔE 0.065
- Dark Magenta #8B008B ΔE 0.071
- Mulberry #920A4E ΔE 0.074
- Grape Purple #5D1451 ΔE 0.075
- Wine #80013F ΔE 0.076
Use #77236B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.