#77233B
Closest named color: Bordeaux (#7B002C). oklch(39.4% 0.118 7.1), rgb(119, 35, 59).
Aa
White text reads best on this color (10.05:1).
About this color
#77233B is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.118 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.039 away. White text reads best on it, at 10.05:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.118) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 2.08:1 |
| White text | 10.05:1 |
Values
| HEX | #77233B |
| RGB | rgb(119, 35, 59) |
| HSL | hsl(343, 55%, 30%) |
| OKLCH | oklch(39.4% 0.118 7.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77233B | 10.05:1 | AAA | Lc -96.7 | Preferred for body text |
| Black text on #77233B | 2.08:1 | Fails | Lc 11.5 | Not readable |
| #77233B text on white | 10.05:1 | AAA | Lc 92.5 | Preferred for body text |
| #77233B text on black | 2.08:1 | Fails | Lc -9.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F4
oklch(97% 0.012 4.7)
-
Step 100
100
#FAE3E7
oklch(93.6% 0.026 5.7)
-
Step 200
200
#F7CCD3
oklch(88.4% 0.049 7.1)
-
Step 300
300
#F3A9B7
oklch(80.9% 0.089 6.8)
-
Step 400
400
#E97891
oklch(70.8% 0.141 7.3)
-
Step 500
500
#DE4F76
oklch(63.1% 0.18 7.2)
-
Step 600
600
#CA295F
oklch(55.7% 0.197 7.2)
-
Step 700
700
#AE184F
oklch(49.1% 0.183 6.9)
-
Step 800
800
#8D1940
oklch(42.6% 0.151 7.2)
-
Step 900
900 (this color)
#77233B
oklch(39.4% 0.118 7.1)
-
Step 950
950
#431320
oklch(27% 0.075 7)
#77233B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #36373C | 0.131 |
| Deuteranopia (no green cones) | #4C4839 | 0.120 |
| Tritanopia (no blue cones) | #82152D | 0.031 |
| Achromatopsia (no color) | #424242 | 0.119 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77233B
#77233B
oklch(39.4% 0.118 7.1)
- #00524C
#00524C
oklch(39.5% 0.069 186.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77233B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.039
- Wine #80013F ΔE 0.041
- Wine Red #7B0323 ΔE 0.042
- Red Purple #820747 ΔE 0.045
- Merlot #730039 ΔE 0.047
- Red Wine #8C0034 ΔE 0.049
- Purple Brown #673A3F ΔE 0.056
- Velvet #750851 ΔE 0.061
Use #77233B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.