#771F77
Closest named color: Purple (#800080). oklch(41.8% 0.16 328), rgb(119, 31, 119).
Aa
White text reads best on this color (9.34:1).
About this color
#771F77 is a dark, vivid purple. In OKLCH its lightness is 42%, its chroma 0.160 and its hue 328°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.034 away. White text reads best on it, at 9.34:1.
| Hue family | Purples |
| Lightness | dark (42%) |
| Chroma | vivid (0.160) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.24:1 |
| White text | 9.34:1 |
Values
| HEX | #771F77 |
| RGB | rgb(119, 31, 119) |
| HSL | hsl(300, 59%, 29%) |
| OKLCH | oklch(41.8% 0.16 328) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771F77 | 9.34:1 | AAA | Lc -95.0 | Preferred for body text |
| Black text on #771F77 | 2.24:1 | Fails | Lc 13.4 | Not readable |
| #771F77 text on white | 9.34:1 | AAA | Lc 90.6 | Preferred for body text |
| #771F77 text on black | 2.24:1 | Fails | Lc -11.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3FA
oklch(97.2% 0.012 325.7)
-
Step 100
100
#F4E4F3
oklch(93.6% 0.026 327.7)
-
Step 200
200
#EDCEEB
oklch(88.6% 0.052 328)
-
Step 300
300
#E2ABDF
oklch(80.8% 0.094 328.2)
-
Step 400
400
#D27CCF
oklch(70.7% 0.15 328.3)
-
Step 500
500
#C456C3
oklch(63.1% 0.192 327.9)
-
Step 600
600
#AF35AF
oklch(55.6% 0.208 327.9)
-
Step 700
700
#962696
oklch(49.1% 0.193 328)
-
Step 800
800 (this color)
#771F77
oklch(41.8% 0.16 328)
-
Step 900
900
#632362
oklch(37.8% 0.124 328.3)
-
Step 950
950
#3A163A
oklch(27.1% 0.079 327.5)
#771F77 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #0F3F79 | 0.170 |
| Deuteranopia (no green cones) | #364B75 | 0.145 |
| Tritanopia (no blue cones) | #7B2C49 | 0.088 |
| Achromatopsia (no color) | #474747 | 0.161 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771F77
#771F77
oklch(41.8% 0.16 328)
- #005D21
#005D21
oklch(41.7% 0.121 147.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771F77, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.034
- Dark Magenta #8B008B ΔE 0.054
- Rich Purple #720058 ΔE 0.059
- Velvet #750851 ΔE 0.066
- Rebecca Purple #663399 ΔE 0.072
- Warm Purple #952E8F ΔE 0.077
- Red Purple #820747 ΔE 0.084
- Grape Purple #5D1451 ΔE 0.085
Use #771F77 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.