#771F72
Closest named color: Purple (#800080). oklch(41.4% 0.155 330.4), rgb(119, 31, 114).
Aa
White text reads best on this color (9.44:1).
About this color
#771F72 is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.155 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.039 away. White text reads best on it, at 9.44:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.155) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.22:1 |
| White text | 9.44:1 |
Values
| HEX | #771F72 |
| RGB | rgb(119, 31, 114) |
| HSL | hsl(303, 59%, 29%) |
| OKLCH | oklch(41.4% 0.155 330.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771F72 | 9.44:1 | AAA | Lc -95.2 | Preferred for body text |
| Black text on #771F72 | 2.22:1 | Fails | Lc 13.1 | Not readable |
| #771F72 text on white | 9.44:1 | AAA | Lc 90.8 | Preferred for body text |
| #771F72 text on black | 2.22:1 | Fails | Lc -11.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F9
oklch(97.1% 0.011 330.1)
-
Step 100
100
#F5E4F2
oklch(93.6% 0.026 331.5)
-
Step 200
200
#EDCEE9
oklch(88.5% 0.05 330.2)
-
Step 300
300
#E3ACDC
oklch(81% 0.09 330.7)
-
Step 400
400
#D37DCB
oklch(70.8% 0.145 330.4)
-
Step 500
500
#C557BD
oklch(63.1% 0.186 330.4)
-
Step 600
600
#B037A9
oklch(55.6% 0.201 330.3)
-
Step 700
700
#972791
oklch(49% 0.188 330.3)
-
Step 800
800 (this color)
#771F72
oklch(41.4% 0.155 330.4)
-
Step 900
900
#63235F
oklch(37.6% 0.121 330.2)
-
Step 950
950
#3A1638
oklch(27% 0.076 329.6)
#771F72 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #163E74 | 0.167 |
| Deuteranopia (no green cones) | #394A70 | 0.141 |
| Tritanopia (no blue cones) | #7C2A46 | 0.084 |
| Achromatopsia (no color) | #464646 | 0.157 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771F72
#771F72
oklch(41.4% 0.155 330.4)
- #005C28
#005C28
oklch(41.5% 0.113 150.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771F72, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.039
- Rich Purple #720058 ΔE 0.053
- Velvet #750851 ΔE 0.058
- Dark Magenta #8B008B ΔE 0.060
- Red Purple #820747 ΔE 0.076
- Rebecca Purple #663399 ΔE 0.078
- Grape Purple #5D1451 ΔE 0.079
- Warm Purple #952E8F ΔE 0.081
Use #771F72 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.