#771F63
Closest named color: Velvet (#750851). oklch(40.6% 0.144 338.5), rgb(119, 31, 99).
Aa
White text reads best on this color (9.71:1).
About this color
#771F63 is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.144 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.037 away. White text reads best on it, at 9.71:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.144) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.16:1 |
| White text | 9.71:1 |
Values
| HEX | #771F63 |
| RGB | rgb(119, 31, 99) |
| HSL | hsl(314, 59%, 29%) |
| OKLCH | oklch(40.6% 0.144 338.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771F63 | 9.71:1 | AAA | Lc -95.9 | Preferred for body text |
| Black text on #771F63 | 2.16:1 | Fails | Lc 12.4 | Not readable |
| #771F63 text on white | 9.71:1 | AAA | Lc 91.6 | Preferred for body text |
| #771F63 text on black | 2.16:1 | Fails | Lc -10.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F8
oklch(97.2% 0.011 339.3)
-
Step 100
100
#F6E4EF
oklch(93.6% 0.024 340.3)
-
Step 200
200
#EFCEE4
oklch(88.6% 0.047 338.3)
-
Step 300
300
#E5ACD3
oklch(80.9% 0.084 338.4)
-
Step 400
400
#D67EBD
oklch(70.7% 0.134 338.4)
-
Step 500
500
#C959AC
oklch(63.1% 0.172 338.6)
-
Step 600
600
#B43A97
oklch(55.5% 0.187 338.7)
-
Step 700
700
#9B2B81
oklch(49.1% 0.174 338.8)
-
Step 800
800 (this color)
#771F63
oklch(40.6% 0.144 338.5)
-
Step 900
900
#652555
oklch(37.7% 0.111 338.5)
-
Step 950
950
#3C1632
oklch(27% 0.072 338.7)
#771F63 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #233B65 | 0.157 |
| Deuteranopia (no green cones) | #404961 | 0.135 |
| Tritanopia (no blue cones) | #7E233E | 0.068 |
| Achromatopsia (no color) | #444444 | 0.145 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771F63
#771F63
oklch(40.6% 0.144 338.5)
- #005836
#005836
oklch(40.6% 0.093 158.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771F63, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.037
- Rich Purple #720058 ΔE 0.039
- Red Purple #820747 ΔE 0.053
- Purple #800080 ΔE 0.060
- Wine #80013F ΔE 0.063
- Mulberry #920A4E ΔE 0.067
- Grape Purple #5D1451 ΔE 0.067
- Merlot #730039 ΔE 0.072
Use #771F63 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.