#771B6B
Closest named color: Rich Purple (#720058). oklch(40.7% 0.155 334), rgb(119, 27, 107).
Aa
White text reads best on this color (9.75:1).
About this color
#771B6B is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.155 and its hue 334°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.041 away. White text reads best on it, at 9.75:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.155) |
| Temperature | in between |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.15:1 |
| White text | 9.75:1 |
Values
| HEX | #771B6B |
| RGB | rgb(119, 27, 107) |
| HSL | hsl(308, 63%, 29%) |
| OKLCH | oklch(40.7% 0.155 334) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771B6B | 9.75:1 | AAA | Lc -95.8 | Preferred for body text |
| Black text on #771B6B | 2.15:1 | Fails | Lc 12.5 | Not readable |
| #771B6B text on white | 9.75:1 | AAA | Lc 91.5 | Preferred for body text |
| #771B6B text on black | 2.15:1 | Fails | Lc -10.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F9
oklch(97.2% 0.012 334.1)
-
Step 100
100
#F5E4F1
oklch(93.6% 0.025 333.7)
-
Step 200
200
#EFCDE7
oklch(88.5% 0.051 334.2)
-
Step 300
300
#E5ABD9
oklch(80.9% 0.09 333.9)
-
Step 400
400
#D67CC6
oklch(70.8% 0.145 333.8)
-
Step 500
500
#C956B7
oklch(63.2% 0.185 334)
-
Step 600
600
#B435A2
oklch(55.6% 0.201 334.2)
-
Step 700
700
#9A268B
oklch(49.1% 0.186 333.9)
-
Step 800
800 (this color)
#771B6B
oklch(40.7% 0.155 334)
-
Step 900
900
#65225B
oklch(37.6% 0.121 334)
-
Step 950
950
#3C1536
oklch(27% 0.078 333.8)
#771B6B with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #193B6D | 0.168 |
| Deuteranopia (no green cones) | #3B4969 | 0.144 |
| Tritanopia (no blue cones) | #7D2441 | 0.079 |
| Achromatopsia (no color) | #444444 | 0.156 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771B6B
#771B6B
oklch(40.7% 0.155 334)
- #00592E
#00592E
oklch(40.7% 0.103 153.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771B6B, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.041
- Purple #800080 ΔE 0.045
- Velvet #750851 ΔE 0.046
- Red Purple #820747 ΔE 0.065
- Dark Magenta #8B008B ΔE 0.067
- Grape Purple #5D1451 ΔE 0.071
- Wine #80013F ΔE 0.076
- Mulberry #920A4E ΔE 0.076
Use #771B6B in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.