#771B69
Closest named color: Rich Purple (#720058). oklch(40.6% 0.153 335), rgb(119, 27, 105).
Aa
White text reads best on this color (9.78:1).
About this color
#771B69 is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.153 and its hue 335°. Its hue sits on the warm side of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.039 away. White text reads best on it, at 9.78:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.153) |
| Temperature | warm |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.14:1 |
| White text | 9.78:1 |
Values
| HEX | #771B69 |
| RGB | rgb(119, 27, 105) |
| HSL | hsl(309, 63%, 29%) |
| OKLCH | oklch(40.6% 0.153 335) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771B69 | 9.78:1 | AAA | Lc -95.9 | Preferred for body text |
| Black text on #771B69 | 2.14:1 | Fails | Lc 12.4 | Not readable |
| #771B69 text on white | 9.78:1 | AAA | Lc 91.6 | Preferred for body text |
| #771B69 text on black | 2.14:1 | Fails | Lc -10.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F9
oklch(97.2% 0.012 334.1)
-
Step 100
100
#F6E4F1
oklch(93.7% 0.026 335.5)
-
Step 200
200
#EFCDE6
oklch(88.4% 0.05 335.4)
-
Step 300
300
#E5ABD8
oklch(80.9% 0.089 334.5)
-
Step 400
400
#D67CC4
oklch(70.7% 0.143 334.8)
-
Step 500
500
#C956B4
oklch(63.1% 0.183 335.2)
-
Step 600
600
#B436A0
oklch(55.6% 0.198 335)
-
Step 700
700
#9B2689
oklch(49.1% 0.185 335.1)
-
Step 800
800 (this color)
#771B69
oklch(40.6% 0.153 335)
-
Step 900
900
#66235A
oklch(37.8% 0.119 335.4)
-
Step 950
950
#3C1535
oklch(27% 0.077 335)
#771B69 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1B3B6B | 0.167 |
| Deuteranopia (no green cones) | #3C4967 | 0.143 |
| Tritanopia (no blue cones) | #7D2340 | 0.077 |
| Achromatopsia (no color) | #444444 | 0.154 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771B69
#771B69
oklch(40.6% 0.153 335)
- #005830
#005830
oklch(40.4% 0.1 155.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771B69, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.039
- Velvet #750851 ΔE 0.043
- Purple #800080 ΔE 0.048
- Red Purple #820747 ΔE 0.062
- Grape Purple #5D1451 ΔE 0.069
- Dark Magenta #8B008B ΔE 0.070
- Wine #80013F ΔE 0.073
- Mulberry #920A4E ΔE 0.074
Use #771B69 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.