#771B40
Closest named color: Wine (#80013F). oklch(38.7% 0.129 1.1), rgb(119, 27, 64).
Aa
White text reads best on this color (10.42:1).
About this color
#771B40 is a dark, moderately saturated red. In OKLCH its lightness is 39%, its chroma 0.129 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Wine (#80013F), ΔE 0.027 away. White text reads best on it, at 10.42:1.
| Hue family | Reds |
| Lightness | dark (39%) |
| Chroma | moderately saturated (0.129) |
| Temperature | warm |
| Nearest name | Wine (#80013F) |
| Black text | 2.01:1 |
| White text | 10.42:1 |
Values
| HEX | #771B40 |
| RGB | rgb(119, 27, 64) |
| HSL | hsl(336, 63%, 29%) |
| OKLCH | oklch(38.7% 0.129 1.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771B40 | 10.42:1 | AAA | Lc -97.2 | Preferred for body text |
| Black text on #771B40 | 2.01:1 | Fails | Lc 10.8 | Not readable |
| #771B40 text on white | 10.42:1 | AAA | Lc 93.1 | Preferred for body text |
| #771B40 text on black | 2.01:1 | Fails | Lc -9.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F5
oklch(97.1% 0.013 0.3)
-
Step 100
100
#FBE3E9
oklch(93.7% 0.027 0.7)
-
Step 200
200
#F9CBD7
oklch(88.5% 0.054 0.8)
-
Step 300
300
#F5A6BD
oklch(80.8% 0.097 0.5)
-
Step 400
400
#EC739B
oklch(70.7% 0.154 0.9)
-
Step 500
500
#E24682
oklch(63.1% 0.197 1.1)
-
Step 600
600
#CD166C
oklch(55.5% 0.215 0.8)
-
Step 700
700
#B1005A
oklch(49.2% 0.199 1.1)
-
Step 800
800
#900B49
oklch(42.7% 0.166 1.3)
-
Step 900
900 (this color)
#771B40
oklch(38.7% 0.129 1.1)
-
Step 950
950
#441024
oklch(26.9% 0.082 0.7)
#771B40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #303441 | 0.144 |
| Deuteranopia (no green cones) | #48463E | 0.131 |
| Tritanopia (no blue cones) | #820B2B | 0.038 |
| Achromatopsia (no color) | #404040 | 0.130 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771B40
#771B40
oklch(38.7% 0.129 1.1)
- #005046
#005046
oklch(38.7% 0.07 180.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771B40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Wine #80013F ΔE 0.027
- Red Purple #820747 ΔE 0.031
- Merlot #730039 ΔE 0.032
- Bordeaux #7B002C ΔE 0.035
- Velvet #750851 ΔE 0.043
- Wine Red #7B0323 ΔE 0.044
- Red Wine #8C0034 ΔE 0.047
- Mulberry #920A4E ΔE 0.061
Use #771B40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.