#771B37
Closest named color: Bordeaux (#7B002C). oklch(38.4% 0.127 7.6), rgb(119, 27, 55).
Aa
White text reads best on this color (10.51:1).
About this color
#771B37 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.127 and its hue 8°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.027 away. White text reads best on it, at 10.51:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.127) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 1.99:1 |
| White text | 10.51:1 |
Values
| HEX | #771B37 |
| RGB | rgb(119, 27, 55) |
| HSL | hsl(342, 63%, 29%) |
| OKLCH | oklch(38.4% 0.127 7.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771B37 | 10.51:1 | AAA | Lc -97.4 | Preferred for body text |
| Black text on #771B37 | 1.99:1 | Fails | Lc 10.6 | Not readable |
| #771B37 text on white | 10.51:1 | AAA | Lc 93.3 | Preferred for body text |
| #771B37 text on black | 1.99:1 | Fails | Lc -9.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FBE3E6
oklch(93.6% 0.027 9)
-
Step 200
200
#F9CBD3
oklch(88.4% 0.053 6.5)
-
Step 300
300
#F6A7B5
oklch(80.9% 0.095 7.8)
-
Step 400
400
#EE748F
oklch(70.8% 0.152 7.8)
-
Step 500
500
#E44774
oklch(63.1% 0.195 7.5)
-
Step 600
600
#CF195C
oklch(55.6% 0.211 7.7)
-
Step 700
700
#B3004C
oklch(49.1% 0.197 7.6)
-
Step 800
800
#910E3E
oklch(42.7% 0.162 7.8)
-
Step 900
900 (this color)
#771B37
oklch(38.4% 0.127 7.6)
-
Step 950
950
#45111F
oklch(27.1% 0.08 8)
#771B37 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #323338 | 0.142 |
| Deuteranopia (no green cones) | #4A4635 | 0.130 |
| Tritanopia (no blue cones) | #820527 | 0.032 |
| Achromatopsia (no color) | #3F3F3F | 0.128 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771B37
#771B37
oklch(38.4% 0.127 7.6)
- #004F4A
#004F4A
oklch(38.5% 0.067 187.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771B37, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.027
- Wine Red #7B0323 ΔE 0.032
- Wine #80013F ΔE 0.033
- Merlot #730039 ΔE 0.035
- Red Purple #820747 ΔE 0.041
- Red Wine #8C0034 ΔE 0.045
- Velvet #750851 ΔE 0.057
- Maroon #800000 ΔE 0.060
Use #771B37 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.