#771A61
Closest named color: Velvet (#750851). oklch(40.1% 0.148 339.4), rgb(119, 26, 97).
Aa
White text reads best on this color (9.97:1).
About this color
#771A61 is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.148 and its hue 339°. Its hue sits on the warm side of the wheel. The nearest named color is Velvet (#750851), ΔE 0.031 away. White text reads best on it, at 9.97:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.148) |
| Temperature | warm |
| Nearest name | Velvet (#750851) |
| Black text | 2.10:1 |
| White text | 9.97:1 |
Values
| HEX | #771A61 |
| RGB | rgb(119, 26, 97) |
| HSL | hsl(314, 64%, 28%) |
| OKLCH | oklch(40.1% 0.148 339.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771A61 | 9.97:1 | AAA | Lc -96.3 | Preferred for body text |
| Black text on #771A61 | 2.10:1 | Fails | Lc 11.9 | Not readable |
| #771A61 text on white | 9.97:1 | AAA | Lc 92.0 | Preferred for body text |
| #771A61 text on black | 2.10:1 | Fails | Lc -10.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F9
oklch(97.2% 0.015 338.9)
-
Step 100
100
#F9E2F1
oklch(93.6% 0.032 338.6)
-
Step 200
200
#F6CAE6
oklch(88.5% 0.061 340)
-
Step 300
300
#F1A4D8
oklch(80.9% 0.112 339.5)
-
Step 400
400
#E66EC4
oklch(70.7% 0.178 339.4)
-
Step 500
500
#DB3DB5
oklch(63.1% 0.228 339.4)
-
Step 600
600
#C500A0
oklch(55.7% 0.243 339.4)
-
Step 700
700
#A60087
oklch(49.1% 0.214 339.2)
-
Step 800
800
#89006F
oklch(42.6% 0.186 339.2)
-
Step 900
900 (this color)
#771A61
oklch(40.1% 0.148 339.4)
-
Step 950
950
#420E35
oklch(27.1% 0.094 339.5)
#771A61 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #203963 | 0.164 |
| Deuteranopia (no green cones) | #3F485F | 0.141 |
| Tritanopia (no blue cones) | #7E1E3B | 0.070 |
| Achromatopsia (no color) | #424242 | 0.150 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771A61
#771A61
oklch(40.1% 0.148 339.4)
- #005636
#005636
oklch(40% 0.091 159.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771A61, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Velvet #750851 ΔE 0.031
- Rich Purple #720058 ΔE 0.032
- Red Purple #820747 ΔE 0.050
- Purple #800080 ΔE 0.059
- Wine #80013F ΔE 0.060
- Grape Purple #5D1451 ΔE 0.064
- Mulberry #920A4E ΔE 0.066
- Merlot #730039 ΔE 0.068
Use #771A61 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.