#77196F
Closest named color: Purple (#800080). oklch(40.8% 0.16 331.9), rgb(119, 25, 111).
Aa
White text reads best on this color (9.75:1).
About this color
#77196F is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.160 and its hue 332°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.038 away. White text reads best on it, at 9.75:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.160) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.15:1 |
| White text | 9.75:1 |
Values
| HEX | #77196F |
| RGB | rgb(119, 25, 111) |
| HSL | hsl(305, 65%, 28%) |
| OKLCH | oklch(40.8% 0.16 331.9) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77196F | 9.75:1 | AAA | Lc -95.7 | Preferred for body text |
| Black text on #77196F | 2.15:1 | Fails | Lc 12.5 | Not readable |
| #77196F text on white | 9.75:1 | AAA | Lc 91.4 | Preferred for body text |
| #77196F text on black | 2.15:1 | Fails | Lc -10.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F9
oklch(97.2% 0.012 334.1)
-
Step 100
100
#F5E4F2
oklch(93.6% 0.026 331.5)
-
Step 200
200
#EFCDE9
oklch(88.5% 0.053 332)
-
Step 300
300
#E5ABDC
oklch(81% 0.093 331.8)
-
Step 400
400
#D67BCA
oklch(70.8% 0.15 332)
-
Step 500
500
#C854BC
oklch(63.1% 0.191 331.8)
-
Step 600
600
#B332A8
oklch(55.5% 0.208 331.7)
-
Step 700
700
#9A2390
oklch(49.1% 0.193 331.9)
-
Step 800
800 (this color)
#77196F
oklch(40.8% 0.16 331.9)
-
Step 900
900
#65215E
oklch(37.6% 0.125 332.1)
-
Step 950
950
#3B1537
oklch(26.9% 0.078 331.7)
#77196F with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #113C71 | 0.175 |
| Deuteranopia (no green cones) | #38496D | 0.148 |
| Tritanopia (no blue cones) | #7C2443 | 0.083 |
| Achromatopsia (no color) | #444444 | 0.161 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77196F
#77196F
oklch(40.8% 0.16 331.9)
- #00592A
#00592A
oklch(40.6% 0.107 151.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77196F, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.038
- Rich Purple #720058 ΔE 0.045
- Velvet #750851 ΔE 0.051
- Dark Magenta #8B008B ΔE 0.061
- Red Purple #820747 ΔE 0.072
- Grape Purple #5D1451 ΔE 0.074
- Mulberry #920A4E ΔE 0.082
- Wine #80013F ΔE 0.083
Use #77196F in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.