#77173A
Closest named color: Bordeaux (#7B002C). oklch(38.2% 0.132 4.5), rgb(119, 23, 58).
Aa
White text reads best on this color (10.67:1).
About this color
#77173A is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.132 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.025 away. White text reads best on it, at 10.67:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.132) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 1.96:1 |
| White text | 10.67:1 |
Values
| HEX | #77173A |
| RGB | rgb(119, 23, 58) |
| HSL | hsl(338, 68%, 28%) |
| OKLCH | oklch(38.2% 0.132 4.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #77173A | 10.67:1 | AAA | Lc -97.6 | Preferred for body text |
| Black text on #77173A | 1.96:1 | Fails | Lc 10.4 | Not readable |
| #77173A text on white | 10.67:1 | AAA | Lc 93.5 | Preferred for body text |
| #77173A text on black | 1.96:1 | Fails | Lc -9.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE2E7
oklch(93.5% 0.029 4.5)
-
Step 200
200
#FACBD4
oklch(88.5% 0.054 5.4)
-
Step 300
300
#F7A6B9
oklch(80.9% 0.098 4.2)
-
Step 400
400
#EF7194
oklch(70.6% 0.158 4.5)
-
Step 500
500
#E5437A
oklch(63.1% 0.201 4.5)
-
Step 600
600
#D10B63
oklch(55.7% 0.22 4.6)
-
Step 700
700
#B20053
oklch(49.1% 0.198 4.4)
-
Step 800
800
#920443
oklch(42.6% 0.169 4.6)
-
Step 900
900 (this color)
#77173A
oklch(38.2% 0.132 4.5)
-
Step 950
950
#450F21
oklch(26.9% 0.084 4.5)
#77173A with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2F323B | 0.148 |
| Deuteranopia (no green cones) | #484538 | 0.134 |
| Tritanopia (no blue cones) | #820026 | 0.036 |
| Achromatopsia (no color) | #3E3E3E | 0.133 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #77173A
#77173A
oklch(38.2% 0.132 4.5)
- #004E47
#004E47
oklch(38.1% 0.067 184.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #77173A, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.025
- Wine #80013F ΔE 0.027
- Merlot #730039 ΔE 0.028
- Red Purple #820747 ΔE 0.034
- Wine Red #7B0323 ΔE 0.034
- Red Wine #8C0034 ΔE 0.045
- Velvet #750851 ΔE 0.048
- Claret #680018 ΔE 0.063
Use #77173A in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.