#771667
Closest named color: Rich Purple (#720058). oklch(40.1% 0.157 336), rgb(119, 22, 103).
Aa
White text reads best on this color (10.02:1).
About this color
#771667 is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.157 and its hue 336°. Its hue sits on the warm side of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.033 away. White text reads best on it, at 10.02:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.157) |
| Temperature | warm |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.09:1 |
| White text | 10.02:1 |
Values
| HEX | #771667 |
| RGB | rgb(119, 22, 103) |
| HSL | hsl(310, 69%, 28%) |
| OKLCH | oklch(40.1% 0.157 336) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771667 | 10.02:1 | AAA | Lc -96.3 | Preferred for body text |
| Black text on #771667 | 2.09:1 | Fails | Lc 12.0 | Not readable |
| #771667 text on white | 10.02:1 | AAA | Lc 92.0 | Preferred for body text |
| #771667 text on black | 2.09:1 | Fails | Lc -10.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F9
oklch(97.2% 0.015 338.9)
-
Step 100
100
#F9E2F3
oklch(93.6% 0.034 334.9)
-
Step 200
200
#F6C9EA
oklch(88.5% 0.066 335.8)
-
Step 300
300
#F1A3DE
oklch(80.9% 0.118 335.9)
-
Step 400
400
#E66CCC
oklch(70.8% 0.187 336.2)
-
Step 500
500
#DB37BF
oklch(63.1% 0.24 336.1)
-
Step 600
600
#C200A8
oklch(55.6% 0.246 336)
-
Step 700
700
#A4008E
oklch(49.1% 0.217 335.9)
-
Step 800
800
#870075
oklch(42.6% 0.189 335.7)
-
Step 900
900 (this color)
#771667
oklch(40.1% 0.157 336)
-
Step 950
950
#420C38
oklch(27.1% 0.099 336.5)
#771667 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #173969 | 0.174 |
| Deuteranopia (no green cones) | #3B4765 | 0.146 |
| Tritanopia (no blue cones) | #7D1E3E | 0.077 |
| Achromatopsia (no color) | #424242 | 0.158 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771667
#771667
oklch(40.1% 0.157 336)
- #005731
#005731
oklch(40.2% 0.097 156.1)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771667, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.033
- Velvet #750851 ΔE 0.038
- Purple #800080 ΔE 0.048
- Red Purple #820747 ΔE 0.059
- Grape Purple #5D1451 ΔE 0.066
- Wine #80013F ΔE 0.070
- Dark Magenta #8B008B ΔE 0.071
- Mulberry #920A4E ΔE 0.074
Use #771667 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.