#771435
Closest named color: Bordeaux (#7B002C). oklch(37.8% 0.133 7.3), rgb(119, 20, 53).
Aa
White text reads best on this color (10.84:1).
About this color
#771435 is a dark, moderately saturated red. In OKLCH its lightness is 38%, its chroma 0.133 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Bordeaux (#7B002C), ΔE 0.019 away. White text reads best on it, at 10.84:1.
| Hue family | Reds |
| Lightness | dark (38%) |
| Chroma | moderately saturated (0.133) |
| Temperature | warm |
| Nearest name | Bordeaux (#7B002C) |
| Black text | 1.93:1 |
| White text | 10.84:1 |
Values
| HEX | #771435 |
| RGB | rgb(119, 20, 53) |
| HSL | hsl(340, 71%, 27%) |
| OKLCH | oklch(37.8% 0.133 7.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771435 | 10.84:1 | AAA | Lc -97.8 | Preferred for body text |
| Black text on #771435 | 1.93:1 | Fails | Lc 10.1 | Not readable |
| #771435 text on white | 10.84:1 | AAA | Lc 93.8 | Preferred for body text |
| #771435 text on black | 1.93:1 | Fails | Lc -8.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FCE2E6
oklch(93.5% 0.029 7.1)
-
Step 200
200
#FBCBD2
oklch(88.6% 0.055 8.4)
-
Step 300
300
#F9A5B5
oklch(80.8% 0.101 7.1)
-
Step 400
400
#F1708F
oklch(70.6% 0.161 7)
-
Step 500
500
#E84173
oklch(63.2% 0.204 7.5)
-
Step 600
600
#D3015C
oklch(55.6% 0.222 7.3)
-
Step 700
700
#B3004D
oklch(49.2% 0.197 7.2)
-
Step 800
800
#94003E
oklch(42.7% 0.171 7.4)
-
Step 900
900 (this color)
#771435
oklch(37.8% 0.133 7.3)
-
Step 950
950
#460F1F
oklch(27% 0.084 7.4)
#771435 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2F3136 | 0.150 |
| Deuteranopia (no green cones) | #484433 | 0.136 |
| Tritanopia (no blue cones) | #820023 | 0.033 |
| Achromatopsia (no color) | #3D3D3D | 0.135 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771435
#771435
oklch(37.8% 0.133 7.3)
- #004D48
#004D48
oklch(37.8% 0.066 187.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771435, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Bordeaux #7B002C ΔE 0.019
- Wine Red #7B0323 ΔE 0.027
- Merlot #730039 ΔE 0.027
- Wine #80013F ΔE 0.029
- Red Purple #820747 ΔE 0.039
- Red Wine #8C0034 ΔE 0.044
- Velvet #750851 ΔE 0.054
- Claret #680018 ΔE 0.057
Use #771435 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.