#771364
Closest named color: Rich Purple (#720058). oklch(39.7% 0.158 337.5), rgb(119, 19, 100).
Aa
White text reads best on this color (10.18:1).
About this color
#771364 is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.158 and its hue 338°. Its hue sits on the warm side of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.028 away. White text reads best on it, at 10.18:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.158) |
| Temperature | warm |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.06:1 |
| White text | 10.18:1 |
Values
| HEX | #771364 |
| RGB | rgb(119, 19, 100) |
| HSL | hsl(311, 72%, 27%) |
| OKLCH | oklch(39.7% 0.158 337.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #771364 | 10.18:1 | AAA | Lc -96.5 | Preferred for body text |
| Black text on #771364 | 2.06:1 | Fails | Lc 11.7 | Not readable |
| #771364 text on white | 10.18:1 | AAA | Lc 92.3 | Preferred for body text |
| #771364 text on black | 2.06:1 | Fails | Lc -10.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F9
oklch(97.2% 0.015 338.9)
-
Step 100
100
#FAE2F2
oklch(93.7% 0.033 338)
-
Step 200
200
#F7C9E9
oklch(88.5% 0.066 337.4)
-
Step 300
300
#F2A3DC
oklch(81% 0.118 337.4)
-
Step 400
400
#E86BCA
oklch(70.8% 0.189 337.6)
-
Step 500
500
#DD34BC
oklch(63.1% 0.242 337.5)
-
Step 600
600
#C300A4
oklch(55.6% 0.244 337.6)
-
Step 700
700
#A5008B
oklch(49.1% 0.216 337.3)
-
Step 800
800
#880072
oklch(42.6% 0.187 337.4)
-
Step 900
900 (this color)
#771364
oklch(39.7% 0.158 337.5)
-
Step 950
950
#420B37
oklch(26.9% 0.099 337.4)
#771364 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #173866 | 0.176 |
| Deuteranopia (no green cones) | #3B4662 | 0.148 |
| Tritanopia (no blue cones) | #7E1A3B | 0.077 |
| Achromatopsia (no color) | #414141 | 0.159 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #771364
#771364
oklch(39.7% 0.158 337.5)
- #005532
#005532
oklch(39.6% 0.093 157.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #771364, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.028
- Velvet #750851 ΔE 0.032
- Purple #800080 ΔE 0.051
- Red Purple #820747 ΔE 0.055
- Grape Purple #5D1451 ΔE 0.064
- Wine #80013F ΔE 0.065
- Mulberry #920A4E ΔE 0.072
- Merlot #730039 ΔE 0.072
Use #771364 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.