#770E38
Closest named color: Merlot (#730039). oklch(37.4% 0.139 4.2), rgb(119, 14, 56).
Aa
White text reads best on this color (11.02:1).
About this color
#770E38 is a dark, moderately saturated red. In OKLCH its lightness is 37%, its chroma 0.139 and its hue 4°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.019 away. White text reads best on it, at 11.02:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | moderately saturated (0.139) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.90:1 |
| White text | 11.02:1 |
Values
| HEX | #770E38 |
| RGB | rgb(119, 14, 56) |
| HSL | hsl(336, 79%, 26%) |
| OKLCH | oklch(37.4% 0.139 4.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #770E38 | 11.02:1 | AAA | Lc -98.0 | Preferred for body text |
| Black text on #770E38 | 1.90:1 | Fails | Lc 10.0 | Not readable |
| #770E38 text on white | 11.02:1 | AAA | Lc 94.0 | Preferred for body text |
| #770E38 text on black | 1.90:1 | Fails | Lc -8.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FDE2E7
oklch(93.6% 0.03 5)
-
Step 200
200
#FCCAD4
oklch(88.5% 0.058 4.9)
-
Step 300
300
#FAA4B8
oklch(80.9% 0.104 4.5)
-
Step 400
400
#F36E94
oklch(70.8% 0.167 4.4)
-
Step 500
500
#EA3B7A
oklch(63.2% 0.214 4.3)
-
Step 600
600
#D20064
oklch(55.6% 0.224 4.1)
-
Step 700
700
#B20053
oklch(49.1% 0.198 4.4)
-
Step 800
800
#930044
oklch(42.7% 0.172 4)
-
Step 900
900 (this color)
#770E38
oklch(37.4% 0.139 4.2)
-
Step 950
950
#470D21
oklch(27% 0.088 4.6)
#770E38 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B2F39 | 0.158 |
| Deuteranopia (no green cones) | #474336 | 0.141 |
| Tritanopia (no blue cones) | #820022 | 0.039 |
| Achromatopsia (no color) | #3C3C3C | 0.140 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #770E38
#770E38
oklch(37.4% 0.139 4.2)
- #004C45
#004C45
oklch(37.4% 0.066 184.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #770E38, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.019
- Bordeaux #7B002C ΔE 0.020
- Wine #80013F ΔE 0.023
- Wine Red #7B0323 ΔE 0.032
- Red Purple #820747 ΔE 0.034
- Red Wine #8C0034 ΔE 0.045
- Velvet #750851 ΔE 0.046
- Claret #680018 ΔE 0.058
Use #770E38 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.