#770D39
Closest named color: Merlot (#730039). oklch(37.4% 0.14 3.4), rgb(119, 13, 57).
Aa
White text reads best on this color (11.04:1).
About this color
#770D39 is a dark, vivid red. In OKLCH its lightness is 37%, its chroma 0.140 and its hue 3°. Its hue sits on the warm side of the wheel. The nearest named color is Merlot (#730039), ΔE 0.017 away. White text reads best on it, at 11.04:1.
| Hue family | Reds |
| Lightness | dark (37%) |
| Chroma | vivid (0.140) |
| Temperature | warm |
| Nearest name | Merlot (#730039) |
| Black text | 1.90:1 |
| White text | 11.04:1 |
Values
| HEX | #770D39 |
| RGB | rgb(119, 13, 57) |
| HSL | hsl(335, 80%, 26%) |
| OKLCH | oklch(37.4% 0.14 3.4) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #770D39 | 11.04:1 | AAA | Lc -98.0 | Preferred for body text |
| Black text on #770D39 | 1.90:1 | Fails | Lc 9.9 | Not readable |
| #770D39 text on white | 11.04:1 | AAA | Lc 94.0 | Preferred for body text |
| #770D39 text on black | 1.90:1 | Fails | Lc -8.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FEF2F4
oklch(97.1% 0.013 5.8)
-
Step 100
100
#FDE2E8
oklch(93.6% 0.031 2.6)
-
Step 200
200
#FCCAD5
oklch(88.6% 0.058 3.6)
-
Step 300
300
#FAA4B9
oklch(80.9% 0.105 3.8)
-
Step 400
400
#F36D96
oklch(70.7% 0.169 3.2)
-
Step 500
500
#EA3A7C
oklch(63.2% 0.215 3.4)
-
Step 600
600
#D20066
oklch(55.7% 0.224 3.3)
-
Step 700
700
#B10055
oklch(49% 0.197 3.3)
-
Step 800
800
#930045
oklch(42.7% 0.172 3.5)
-
Step 900
900 (this color)
#770D39
oklch(37.4% 0.14 3.4)
-
Step 950
950
#470D22
oklch(27.1% 0.089 3.5)
#770D39 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #2B2F3A | 0.159 |
| Deuteranopia (no green cones) | #464337 | 0.143 |
| Tritanopia (no blue cones) | #820022 | 0.041 |
| Achromatopsia (no color) | #3C3C3C | 0.141 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #770D39
#770D39
oklch(37.4% 0.14 3.4)
- #004C44
#004C44
oklch(37.4% 0.067 182.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #770D39, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Merlot #730039 ΔE 0.017
- Bordeaux #7B002C ΔE 0.021
- Wine #80013F ΔE 0.022
- Red Purple #820747 ΔE 0.032
- Wine Red #7B0323 ΔE 0.034
- Velvet #750851 ΔE 0.044
- Red Wine #8C0034 ΔE 0.046
- Claret #680018 ΔE 0.060
Use #770D39 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.