#770996
Closest named color: Purple (#800080). oklch(42.6% 0.202 316.2), rgb(119, 9, 150).
Aa
White text reads best on this color (9.27:1).
About this color
#770996 is a dark, vivid purple. In OKLCH its lightness is 43%, its chroma 0.202 and its hue 316°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.043 away. White text reads best on it, at 9.27:1.
| Hue family | Purples |
| Lightness | dark (43%) |
| Chroma | vivid (0.202) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.26:1 |
| White text | 9.27:1 |
Values
| HEX | #770996 |
| RGB | rgb(119, 9, 150) |
| HSL | hsl(287, 89%, 31%) |
| OKLCH | oklch(42.6% 0.202 316.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #770996 | 9.27:1 | AAA | Lc -94.1 | Preferred for body text |
| Black text on #770996 | 2.26:1 | Fails | Lc 14.4 | Not readable |
| #770996 text on white | 9.27:1 | AAA | Lc 89.6 | Fine for body text |
| #770996 text on black | 2.26:1 | Fails | Lc -12.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF2FD
oklch(97% 0.017 316.9)
-
Step 100
100
#F3E3FA
oklch(93.5% 0.035 315.7)
-
Step 200
200
#EBCCF7
oklch(88.5% 0.067 316.5)
-
Step 300
300
#DFA9F4
oklch(81% 0.118 316.3)
-
Step 400
400
#CE75EE
oklch(70.7% 0.19 316.5)
-
Step 500
500
#C048E8
oklch(63.1% 0.241 316.4)
-
Step 600
600
#AB14D6
oklch(55.5% 0.263 316.2)
-
Step 700
700
#9200B8
oklch(49% 0.24 316.2)
-
Step 800
800 (this color)
#770996
oklch(42.6% 0.202 316.2)
-
Step 900
900
#601878
oklch(37.6% 0.158 315.9)
-
Step 950
950
#391146
oklch(27% 0.1 316.7)
#770996 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #004199 | 0.178 |
| Deuteranopia (no green cones) | #024A93 | 0.181 |
| Tritanopia (no blue cones) | #753357 | 0.128 |
| Achromatopsia (no color) | #474747 | 0.204 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #770996
#770996
oklch(42.6% 0.202 316.2)
- #295D00
#295D00
oklch(42.5% 0.127 136.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #770996, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.043
- Dark Magenta #8B008B ΔE 0.048
- Grape #7209B7 ΔE 0.056
- Rebecca Purple #663399 ΔE 0.060
- Chrysanthemum #560BAD ΔE 0.084
- Warm Purple #952E8F ΔE 0.085
- Indigo #4B0082 ΔE 0.102
- Rich Purple #720058 ΔE 0.104
Use #770996 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.