#763444
Closest named color: Brownish Purple (#76424E). oklch(41.9% 0.094 6.8), rgb(118, 52, 68).
Aa
White text reads best on this color (8.95:1).
About this color
#763444 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.094 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.034 away. White text reads best on it, at 8.95:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.094) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.34:1 |
| White text | 8.95:1 |
Values
| HEX | #763444 |
| RGB | rgb(118, 52, 68) |
| HSL | hsl(345, 39%, 33%) |
| OKLCH | oklch(41.9% 0.094 6.8) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #763444 | 8.95:1 | AAA | Lc -94.6 | Preferred for body text |
| Black text on #763444 | 2.34:1 | Fails | Lc 13.9 | Not readable |
| #763444 text on white | 8.95:1 | AAA | Lc 90.1 | Preferred for body text |
| #763444 text on black | 2.34:1 | Fails | Lc -12.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F4
oklch(97% 0.008 7.3)
-
Step 100
100
#F4E6E8
oklch(93.7% 0.015 7.5)
-
Step 200
200
#ECD1D6
oklch(88.4% 0.031 5.1)
-
Step 300
300
#E1B2BB
oklch(80.8% 0.056 5.6)
-
Step 400
400
#D08A97
oklch(70.8% 0.087 7.4)
-
Step 500
500
#C26B7E
oklch(63.1% 0.112 6.8)
-
Step 600
600
#AD5167
oklch(55.6% 0.122 6.8)
-
Step 700
700
#944156
oklch(49% 0.113 6.4)
-
Step 800
800 (this color)
#763444
oklch(41.9% 0.094 6.8)
-
Step 900
900
#62303B
oklch(37.8% 0.073 7.2)
-
Step 950
950
#391C23
oklch(26.9% 0.046 5.2)
#763444 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #404144 | 0.104 |
| Deuteranopia (no green cones) | #514E43 | 0.095 |
| Tritanopia (no blue cones) | #802D3A | 0.025 |
| Achromatopsia (no color) | #494949 | 0.095 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #763444
#763444
oklch(41.9% 0.094 6.8)
- #005953
#005953
oklch(41.8% 0.073 186.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #763444, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.034
- Purple Brown #673A3F ΔE 0.034
- Red Brown #8B2E16 ΔE 0.069
- Red Purple #820747 ΔE 0.069
- Wine #80013F ΔE 0.070
- Red Wine #8C0034 ΔE 0.071
- Bordeaux #7B002C ΔE 0.073
- Wine Red #7B0323 ΔE 0.073
Use #763444 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.