#763244
Closest named color: Purple Brown (#673A3F). oklch(41.6% 0.097 5.7), rgb(118, 50, 68).
Aa
White text reads best on this color (9.09:1).
About this color
#763244 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.097 and its hue 6°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.036 away. White text reads best on it, at 9.09:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.097) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.31:1 |
| White text | 9.09:1 |
Values
| HEX | #763244 |
| RGB | rgb(118, 50, 68) |
| HSL | hsl(344, 40%, 33%) |
| OKLCH | oklch(41.6% 0.097 5.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #763244 | 9.09:1 | AAA | Lc -94.9 | Preferred for body text |
| Black text on #763244 | 2.31:1 | Fails | Lc 13.5 | Not readable |
| #763244 text on white | 9.09:1 | AAA | Lc 90.4 | Preferred for body text |
| #763244 text on black | 2.31:1 | Fails | Lc -11.9 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F4E6E8
oklch(93.7% 0.015 7.5)
-
Step 200
200
#EDD1D6
oklch(88.5% 0.032 5.6)
-
Step 300
300
#E2B2BB
oklch(80.9% 0.057 5.9)
-
Step 400
400
#D18998
oklch(70.7% 0.09 6)
-
Step 500
500
#C36A7F
oklch(63.1% 0.115 5.8)
-
Step 600
600
#AE5068
oklch(55.6% 0.125 6)
-
Step 700
700
#964057
oklch(49.2% 0.118 5.7)
-
Step 800
800 (this color)
#763244
oklch(41.6% 0.097 5.7)
-
Step 900
900
#622F3C
oklch(37.7% 0.075 5.1)
-
Step 950
950
#3A1C23
oklch(27.1% 0.048 5.8)
#763244 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F4044 | 0.107 |
| Deuteranopia (no green cones) | #504D42 | 0.098 |
| Tritanopia (no blue cones) | #802B39 | 0.026 |
| Achromatopsia (no color) | #484848 | 0.098 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #763244
#763244
oklch(41.6% 0.097 5.7)
- #005852
#005852
oklch(41.4% 0.072 186.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #763244, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.036
- Brownish Purple #76424E ΔE 0.038
- Red Purple #820747 ΔE 0.065
- Wine #80013F ΔE 0.066
- Red Wine #8C0034 ΔE 0.068
- Bordeaux #7B002C ΔE 0.069
- Wine Red #7B0323 ΔE 0.070
- Red Brown #8B2E16 ΔE 0.070
Use #763244 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.