#763043
Closest named color: Purple Brown (#673A3F). oklch(41.2% 0.1 5.6), rgb(118, 48, 67).
Aa
White text reads best on this color (9.23:1).
About this color
#763043 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.100 and its hue 6°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.038 away. White text reads best on it, at 9.23:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.100) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.27:1 |
| White text | 9.23:1 |
Values
| HEX | #763043 |
| RGB | rgb(118, 48, 67) |
| HSL | hsl(344, 42%, 33%) |
| OKLCH | oklch(41.2% 0.1 5.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #763043 | 9.23:1 | AAA | Lc -95.2 | Preferred for body text |
| Black text on #763043 | 2.27:1 | Fails | Lc 13.2 | Not readable |
| #763043 text on white | 9.23:1 | AAA | Lc 90.8 | Preferred for body text |
| #763043 text on black | 2.27:1 | Fails | Lc -11.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F5
oklch(97% 0.008 357.8)
-
Step 100
100
#F5E5E8
oklch(93.5% 0.018 4.5)
-
Step 200
200
#EDD1D6
oklch(88.5% 0.032 5.6)
-
Step 300
300
#E3B2BB
oklch(81% 0.058 6.1)
-
Step 400
400
#D38898
oklch(70.8% 0.094 5.8)
-
Step 500
500
#C5687F
oklch(63.1% 0.12 5.4)
-
Step 600
600
#B04E68
oklch(55.6% 0.13 5.7)
-
Step 700
700
#973E57
oklch(49.1% 0.122 5.2)
-
Step 800
800 (this color)
#763043
oklch(41.2% 0.1 5.6)
-
Step 900
900
#632E3B
oklch(37.6% 0.078 6)
-
Step 950
950
#3A1B23
oklch(26.9% 0.05 4.5)
#763043 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3D3F43 | 0.111 |
| Deuteranopia (no green cones) | #4F4D41 | 0.103 |
| Tritanopia (no blue cones) | #802837 | 0.027 |
| Achromatopsia (no color) | #474747 | 0.101 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #763043
#763043
oklch(41.2% 0.1 5.6)
- #005750
#005750
oklch(41.1% 0.072 185.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #763043, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.038
- Brownish Purple #76424E ΔE 0.043
- Red Purple #820747 ΔE 0.061
- Wine #80013F ΔE 0.062
- Bordeaux #7B002C ΔE 0.064
- Red Wine #8C0034 ΔE 0.065
- Wine Red #7B0323 ΔE 0.066
- Merlot #730039 ΔE 0.071
Use #763043 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.