#763038
Closest named color: Purple Brown (#673A3F). oklch(40.9% 0.098 15.6), rgb(118, 48, 56).
Aa
White text reads best on this color (9.33:1).
About this color
#763038 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.098 and its hue 16°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.035 away. White text reads best on it, at 9.33:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.098) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.25:1 |
| White text | 9.33:1 |
Values
| HEX | #763038 |
| RGB | rgb(118, 48, 56) |
| HSL | hsl(353, 42%, 33%) |
| OKLCH | oklch(40.9% 0.098 15.6) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #763038 | 9.33:1 | AAA | Lc -95.4 | Preferred for body text |
| Black text on #763038 | 2.25:1 | Fails | Lc 12.9 | Not readable |
| #763038 text on white | 9.33:1 | AAA | Lc 91.0 | Preferred for body text |
| #763038 text on black | 2.25:1 | Fails | Lc -11.3 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F4
oklch(97.1% 0.009 8.5)
-
Step 100
100
#F5E6E6
oklch(93.7% 0.016 17.4)
-
Step 200
200
#EED1D2
oklch(88.5% 0.033 15.4)
-
Step 300
300
#E3B2B4
oklch(80.8% 0.057 15.7)
-
Step 400
400
#D4898D
oklch(70.8% 0.092 16.2)
-
Step 500
500
#C66A72
oklch(63.2% 0.117 15.5)
-
Step 600
600
#B14F5A
oklch(55.5% 0.128 15.3)
-
Step 700
700
#98404A
oklch(49.1% 0.118 15.6)
-
Step 800
800 (this color)
#763038
oklch(40.9% 0.098 15.6)
-
Step 900
900
#642F34
oklch(37.8% 0.077 15.5)
-
Step 950
950
#3B1C1E
oklch(27.1% 0.049 16.8)
#763038 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #403E38 | 0.107 |
| Deuteranopia (no green cones) | #514C36 | 0.100 |
| Tritanopia (no blue cones) | #812633 | 0.026 |
| Achromatopsia (no color) | #474747 | 0.099 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #763038
#763038
oklch(40.9% 0.098 15.6)
- #005656
#005656
oklch(41% 0.07 194.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #763038, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.035
- Brownish Purple #76424E ΔE 0.047
- Chestnut #742802 ΔE 0.056
- Red Brown #8B2E16 ΔE 0.058
- Wine Red #7B0323 ΔE 0.061
- Bordeaux #7B002C ΔE 0.063
- Red Wine #8C0034 ΔE 0.066
- Rust Brown #8B3103 ΔE 0.068
Use #763038 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.