#763030
Closest named color: Purple Brown (#673A3F). oklch(40.7% 0.099 22.5), rgb(118, 48, 48).
Aa
White text reads best on this color (9.39:1).
About this color
#763030 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.099 and its hue 22°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.037 away. White text reads best on it, at 9.39:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.099) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.23:1 |
| White text | 9.39:1 |
Values
| HEX | #763030 |
| RGB | rgb(118, 48, 48) |
| HSL | hsl(0, 42%, 33%) |
| OKLCH | oklch(40.7% 0.099 22.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #763030 | 9.39:1 | AAA | Lc -95.5 | Preferred for body text |
| Black text on #763030 | 2.23:1 | Fails | Lc 12.8 | Not readable |
| #763030 text on white | 9.39:1 | AAA | Lc 91.2 | Preferred for body text |
| #763030 text on black | 2.23:1 | Fails | Lc -11.2 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF3F3
oklch(97% 0.009 17.3)
-
Step 100
100
#F5E6E5
oklch(93.7% 0.016 22.1)
-
Step 200
200
#EED1CF
oklch(88.4% 0.033 22.5)
-
Step 300
300
#E4B3B0
oklch(81% 0.057 22.5)
-
Step 400
400
#D48986
oklch(70.6% 0.093 22.2)
-
Step 500
500
#C76A68
oklch(63.1% 0.119 22.3)
-
Step 600
600
#B25050
oklch(55.6% 0.128 22.1)
-
Step 700
700
#994040
oklch(49.1% 0.12 22.5)
-
Step 800
800 (this color)
#763030
oklch(40.7% 0.099 22.5)
-
Step 900
900
#642F2E
oklch(37.6% 0.077 22.5)
-
Step 950
950
#3B1C1B
oklch(27% 0.049 22.8)
#763030 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #413D2F | 0.105 |
| Deuteranopia (no green cones) | #524C2E | 0.099 |
| Tritanopia (no blue cones) | #812431 | 0.030 |
| Achromatopsia (no color) | #464646 | 0.100 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #763030
#763030
oklch(40.7% 0.099 22.5)
- #00545A
#00545A
oklch(40.6% 0.069 203.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #763030, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.037
- Chestnut #742802 ΔE 0.045
- Red Brown #8B2E16 ΔE 0.051
- Brownish Purple #76424E ΔE 0.052
- Rust Brown #8B3103 ΔE 0.059
- Wine Red #7B0323 ΔE 0.061
- Brick Red #8F1402 ΔE 0.064
- Maroon #800000 ΔE 0.065
Use #763030 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.