#762744
Closest named color: Red Purple (#820747). oklch(40% 0.114 1), rgb(118, 39, 68).
Aa
White text reads best on this color (9.79:1).
About this color
#762744 is a dark, moderately saturated red. In OKLCH its lightness is 40%, its chroma 0.114 and its hue 1°. Its hue sits on the warm side of the wheel. The nearest named color is Red Purple (#820747), ΔE 0.044 away. White text reads best on it, at 9.79:1.
| Hue family | Reds |
| Lightness | dark (40%) |
| Chroma | moderately saturated (0.114) |
| Temperature | warm |
| Nearest name | Red Purple (#820747) |
| Black text | 2.14:1 |
| White text | 9.79:1 |
Values
| HEX | #762744 |
| RGB | rgb(118, 39, 68) |
| HSL | hsl(338, 50%, 31%) |
| OKLCH | oklch(40% 0.114 1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #762744 | 9.79:1 | AAA | Lc -96.2 | Preferred for body text |
| Black text on #762744 | 2.14:1 | Fails | Lc 12.0 | Not readable |
| #762744 text on white | 9.79:1 | AAA | Lc 92.0 | Preferred for body text |
| #762744 text on black | 2.14:1 | Fails | Lc -10.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F5
oklch(97.1% 0.012 358.8)
-
Step 100
100
#F9E3E9
oklch(93.5% 0.025 359.2)
-
Step 200
200
#F5CDD7
oklch(88.5% 0.047 1.3)
-
Step 300
300
#F0AABD
oklch(81% 0.085 1.4)
-
Step 400
400
#E57A9B
oklch(70.8% 0.136 1.5)
-
Step 500
500
#D95283
oklch(63% 0.174 0.9)
-
Step 600
600
#C5306D
oklch(55.7% 0.19 1)
-
Step 700
700
#A9205B
oklch(49.1% 0.176 0.8)
-
Step 800
800
#891E4A
oklch(42.6% 0.146 0.9)
-
Step 900
900 (this color)
#762744
oklch(40% 0.114 1)
-
Step 950
950
#411424
oklch(26.9% 0.072 1.1)
#762744 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #363A45 | 0.127 |
| Deuteranopia (no green cones) | #4B4942 | 0.115 |
| Tritanopia (no blue cones) | #801E32 | 0.033 |
| Achromatopsia (no color) | #444444 | 0.115 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #762744
#762744
oklch(40% 0.114 1)
- #00544A
#00544A
oklch(40% 0.072 181.3)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #762744, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Red Purple #820747 ΔE 0.044
- Wine #80013F ΔE 0.044
- Bordeaux #7B002C ΔE 0.050
- Merlot #730039 ΔE 0.052
- Purple Brown #673A3F ΔE 0.053
- Velvet #750851 ΔE 0.055
- Red Wine #8C0034 ΔE 0.055
- Wine Red #7B0323 ΔE 0.056
Use #762744 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.