#761B64
Closest named color: Rich Purple (#720058). oklch(40.1% 0.149 337.3), rgb(118, 27, 100).
Aa
White text reads best on this color (9.94:1).
About this color
#761B64 is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.149 and its hue 337°. Its hue sits on the warm side of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.034 away. White text reads best on it, at 9.94:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.149) |
| Temperature | warm |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.11:1 |
| White text | 9.94:1 |
Values
| HEX | #761B64 |
| RGB | rgb(118, 27, 100) |
| HSL | hsl(312, 63%, 28%) |
| OKLCH | oklch(40.1% 0.149 337.3) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #761B64 | 9.94:1 | AAA | Lc -96.3 | Preferred for body text |
| Black text on #761B64 | 2.11:1 | Fails | Lc 12.0 | Not readable |
| #761B64 text on white | 9.94:1 | AAA | Lc 92.0 | Preferred for body text |
| #761B64 text on black | 2.11:1 | Fails | Lc -10.4 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F9
oklch(97.2% 0.015 338.9)
-
Step 100
100
#F9E2F2
oklch(93.6% 0.033 336.7)
-
Step 200
200
#F5CAE8
oklch(88.5% 0.062 337.2)
-
Step 300
300
#EFA5DB
oklch(81% 0.111 336.9)
-
Step 400
400
#E46FC8
oklch(70.7% 0.178 337.3)
-
Step 500
500
#D93EBA
oklch(63.2% 0.229 337.2)
-
Step 600
600
#C300A5
oklch(55.6% 0.245 337.2)
-
Step 700
700
#A5008B
oklch(49.1% 0.216 337.3)
-
Step 800
800
#880073
oklch(42.7% 0.188 337)
-
Step 900
900 (this color)
#761B64
oklch(40.1% 0.149 337.3)
-
Step 950
950
#410E37
oklch(27% 0.095 336.8)
#761B64 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #1E3A66 | 0.163 |
| Deuteranopia (no green cones) | #3D4862 | 0.140 |
| Tritanopia (no blue cones) | #7D203D | 0.072 |
| Achromatopsia (no color) | #434343 | 0.150 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #761B64
#761B64
oklch(40.1% 0.149 337.3)
- #005733
#005733
oklch(40.2% 0.095 157.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #761B64, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.034
- Velvet #750851 ΔE 0.035
- Red Purple #820747 ΔE 0.055
- Purple #800080 ΔE 0.055
- Grape Purple #5D1451 ΔE 0.064
- Wine #80013F ΔE 0.065
- Mulberry #920A4E ΔE 0.071
- Merlot #730039 ΔE 0.073
Use #761B64 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.