#761968
Closest named color: Rich Purple (#720058). oklch(40.2% 0.154 335.1), rgb(118, 25, 104).
Aa
White text reads best on this color (9.95:1).
About this color
#761968 is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.154 and its hue 335°. Its hue sits on the warm side of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.035 away. White text reads best on it, at 9.95:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.154) |
| Temperature | warm |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.10:1 |
| White text | 9.95:1 |
Values
| HEX | #761968 |
| RGB | rgb(118, 25, 104) |
| HSL | hsl(309, 65%, 28%) |
| OKLCH | oklch(40.2% 0.154 335.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #761968 | 9.95:1 | AAA | Lc -96.2 | Preferred for body text |
| Black text on #761968 | 2.10:1 | Fails | Lc 12.0 | Not readable |
| #761968 text on white | 9.95:1 | AAA | Lc 91.9 | Preferred for body text |
| #761968 text on black | 2.10:1 | Fails | Lc -10.5 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2FA
oklch(97.2% 0.016 335.1)
-
Step 100
100
#F9E2F3
oklch(93.6% 0.034 334.9)
-
Step 200
200
#F5CAEA
oklch(88.5% 0.064 335.3)
-
Step 300
300
#EFA4DE
oklch(80.9% 0.115 335.1)
-
Step 400
400
#E46DCD
oklch(70.7% 0.185 335.3)
-
Step 500
500
#D83BC0
oklch(63.1% 0.235 335)
-
Step 600
600
#C100AA
oklch(55.6% 0.247 335.1)
-
Step 700
700
#A30090
oklch(49.1% 0.218 334.9)
-
Step 800
800
#870077
oklch(42.7% 0.19 334.9)
-
Step 900
900 (this color)
#761968
oklch(40.2% 0.154 335.1)
-
Step 950
950
#410D39
oklch(27% 0.098 334.8)
#761968 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #193A6A | 0.169 |
| Deuteranopia (no green cones) | #3B4766 | 0.142 |
| Tritanopia (no blue cones) | #7C213F | 0.077 |
| Achromatopsia (no color) | #434343 | 0.155 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #761968
#761968
oklch(40.2% 0.154 335.1)
- #00572F
#00572F
oklch(40.1% 0.099 155)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #761968, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.035
- Velvet #750851 ΔE 0.040
- Purple #800080 ΔE 0.048
- Red Purple #820747 ΔE 0.061
- Grape Purple #5D1451 ΔE 0.066
- Dark Magenta #8B008B ΔE 0.071
- Wine #80013F ΔE 0.072
- Mulberry #920A4E ΔE 0.075
Use #761968 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.