#761772
Closest named color: Purple (#800080). oklch(40.6% 0.164 330), rgb(118, 23, 114).
Aa
White text reads best on this color (9.83:1).
About this color
#761772 is a dark, vivid purple. In OKLCH its lightness is 41%, its chroma 0.164 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.034 away. White text reads best on it, at 9.83:1.
| Hue family | Purples |
| Lightness | dark (41%) |
| Chroma | vivid (0.164) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.13:1 |
| White text | 9.83:1 |
Values
| HEX | #761772 |
| RGB | rgb(118, 23, 114) |
| HSL | hsl(303, 67%, 28%) |
| OKLCH | oklch(40.6% 0.164 330) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #761772 | 9.83:1 | AAA | Lc -95.9 | Preferred for body text |
| Black text on #761772 | 2.13:1 | Fails | Lc 12.4 | Not readable |
| #761772 text on white | 9.83:1 | AAA | Lc 91.6 | Preferred for body text |
| #761772 text on black | 2.13:1 | Fails | Lc -10.8 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF2FA
oklch(97% 0.014 329.1)
-
Step 100
100
#F5E4F3
oklch(93.7% 0.027 329.5)
-
Step 200
200
#EECDEA
oklch(88.5% 0.053 330)
-
Step 300
300
#E4AADE
oklch(80.8% 0.096 330)
-
Step 400
400
#D57ACE
oklch(70.7% 0.154 329.9)
-
Step 500
500
#C753C0
oklch(63% 0.195 330)
-
Step 600
600
#B331AD
oklch(55.7% 0.213 330)
-
Step 700
700
#992194
oklch(49% 0.198 330)
-
Step 800
800 (this color)
#761772
oklch(40.6% 0.164 330)
-
Step 900
900
#652161
oklch(37.8% 0.128 330.2)
-
Step 950
950
#3B1539
oklch(27% 0.08 329.6)
#761772 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #073B74 | 0.179 |
| Deuteranopia (no green cones) | #354870 | 0.150 |
| Tritanopia (no blue cones) | #7B2544 | 0.089 |
| Achromatopsia (no color) | #434343 | 0.165 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #761772
#761772
oklch(40.6% 0.164 330)
- #005925
#005925
oklch(40.5% 0.112 149.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #761772, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.034
- Rich Purple #720058 ΔE 0.047
- Velvet #750851 ΔE 0.056
- Dark Magenta #8B008B ΔE 0.058
- Grape Purple #5D1451 ΔE 0.076
- Red Purple #820747 ΔE 0.078
- Rebecca Purple #663399 ΔE 0.082
- Red Violet #9E0168 ΔE 0.087
Use #761772 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.