#761664
Closest named color: Rich Purple (#720058). oklch(39.7% 0.154 337.1), rgb(118, 22, 100).
Aa
White text reads best on this color (10.14:1).
About this color
#761664 is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.154 and its hue 337°. Its hue sits on the warm side of the wheel. The nearest named color is Rich Purple (#720058), ΔE 0.029 away. White text reads best on it, at 10.14:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.154) |
| Temperature | warm |
| Nearest name | Rich Purple (#720058) |
| Black text | 2.06:1 |
| White text | 10.14:1 |
Values
| HEX | #761664 |
| RGB | rgb(118, 22, 100) |
| HSL | hsl(311, 69%, 27%) |
| OKLCH | oklch(39.7% 0.154 337.1) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #761664 | 10.14:1 | AAA | Lc -96.5 | Preferred for body text |
| Black text on #761664 | 2.06:1 | Fails | Lc 11.6 | Not readable |
| #761664 text on white | 10.14:1 | AAA | Lc 92.3 | Preferred for body text |
| #761664 text on black | 2.06:1 | Fails | Lc -10.1 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 900.
-
Step 50
50
#FDF2F9
oklch(97.2% 0.015 338.9)
-
Step 100
100
#F9E2F2
oklch(93.6% 0.033 336.7)
-
Step 200
200
#F6CAE9
oklch(88.6% 0.064 337)
-
Step 300
300
#F1A3DC
oklch(80.9% 0.117 337)
-
Step 400
400
#E66CCA
oklch(70.7% 0.186 337)
-
Step 500
500
#DB39BC
oklch(63.2% 0.236 337)
-
Step 600
600
#C300A5
oklch(55.6% 0.245 337.2)
-
Step 700
700
#A5008B
oklch(49.1% 0.216 337.3)
-
Step 800
800
#880073
oklch(42.7% 0.188 337)
-
Step 900
900 (this color)
#761664
oklch(39.7% 0.154 337.1)
-
Step 950
950
#420C37
oklch(27% 0.098 337.5)
#761664 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #193866 | 0.171 |
| Deuteranopia (no green cones) | #3B4762 | 0.146 |
| Tritanopia (no blue cones) | #7D1D3C | 0.075 |
| Achromatopsia (no color) | #414141 | 0.156 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #761664
#761664
oklch(39.7% 0.154 337.1)
- #005532
#005532
oklch(39.6% 0.093 157.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #761664, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Rich Purple #720058 ΔE 0.029
- Velvet #750851 ΔE 0.033
- Purple #800080 ΔE 0.053
- Red Purple #820747 ΔE 0.056
- Grape Purple #5D1451 ΔE 0.062
- Wine #80013F ΔE 0.066
- Merlot #730039 ΔE 0.072
- Mulberry #920A4E ΔE 0.072
Use #761664 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.