#761472
Closest named color: Purple (#800080). oklch(40.4% 0.167 330), rgb(118, 20, 114).
Aa
White text reads best on this color (9.93:1).
About this color
#761472 is a dark, vivid purple. In OKLCH its lightness is 40%, its chroma 0.167 and its hue 330°. Its hue sits between the warm and cool halves of the wheel. The nearest named color is Purple (#800080), ΔE 0.032 away. White text reads best on it, at 9.93:1.
| Hue family | Purples |
| Lightness | dark (40%) |
| Chroma | vivid (0.167) |
| Temperature | in between |
| Nearest name | Purple (#800080) |
| Black text | 2.11:1 |
| White text | 9.93:1 |
Values
| HEX | #761472 |
| RGB | rgb(118, 20, 114) |
| HSL | hsl(302, 71%, 27%) |
| OKLCH | oklch(40.4% 0.167 330) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #761472 | 9.93:1 | AAA | Lc -96.0 | Preferred for body text |
| Black text on #761472 | 2.11:1 | Fails | Lc 12.2 | Not readable |
| #761472 text on white | 9.93:1 | AAA | Lc 91.7 | Preferred for body text |
| #761472 text on black | 2.11:1 | Fails | Lc -10.7 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FBF2FA
oklch(97% 0.014 329.1)
-
Step 100
100
#F5E3F3
oklch(93.5% 0.029 329.3)
-
Step 200
200
#EECDEA
oklch(88.5% 0.053 330)
-
Step 300
300
#E5AADF
oklch(80.9% 0.098 329.9)
-
Step 400
400
#D67ACE
oklch(70.8% 0.155 330.3)
-
Step 500
500
#C852C1
oklch(63.1% 0.198 330)
-
Step 600
600
#B42EAD
oklch(55.6% 0.217 330.3)
-
Step 700
700
#9A1E95
oklch(49.1% 0.201 330)
-
Step 800
800 (this color)
#761472
oklch(40.4% 0.167 330)
-
Step 900
900
#652061
oklch(37.7% 0.129 330.2)
-
Step 950
950
#3C1439
oklch(27.1% 0.083 330.6)
#761472 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #023A74 | 0.183 |
| Deuteranopia (no green cones) | #344770 | 0.152 |
| Tritanopia (no blue cones) | #7B2343 | 0.090 |
| Achromatopsia (no color) | #434343 | 0.168 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #761472
#761472
oklch(40.4% 0.167 330)
- #005925
#005925
oklch(40.5% 0.112 149.8)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #761472, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple #800080 ΔE 0.032
- Rich Purple #720058 ΔE 0.046
- Velvet #750851 ΔE 0.056
- Dark Magenta #8B008B ΔE 0.058
- Grape Purple #5D1451 ΔE 0.075
- Red Purple #820747 ΔE 0.078
- Rebecca Purple #663399 ΔE 0.084
- Red Violet #9E0168 ΔE 0.088
Use #761472 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.