#754E40
Closest named color: Milk Chocolate (#7F4E1E). oklch(46.3% 0.058 40.5), rgb(117, 78, 64).
Aa
White text reads best on this color (7.19:1).
About this color
#754E40 is a medium-dark, muted brown. In OKLCH its lightness is 46%, its chroma 0.058 and its hue 41°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.043 away. White text reads best on it, at 7.19:1.
| Hue family | Browns |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.058) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.92:1 |
| White text | 7.19:1 |
Values
| HEX | #754E40 |
| RGB | rgb(117, 78, 64) |
| HSL | hsl(16, 29%, 35%) |
| OKLCH | oklch(46.3% 0.058 40.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #754E40 | 7.19:1 | AAA | Lc -89.8 | Fine for body text |
| Black text on #754E40 | 2.92:1 | Fails | Lc 19.2 | Dividers and decoration only |
| #754E40 text on white | 7.19:1 | AAA | Lc 84.9 | Fine for body text |
| #754E40 text on black | 2.92:1 | Fails | Lc -17.2 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F5F3
oklch(97.2% 0.004 56.4)
-
Step 100
100
#EFE8E6
oklch(93.6% 0.008 36.6)
-
Step 200
200
#E3D6D1
oklch(88.5% 0.016 42.4)
-
Step 300
300
#D1BBB3
oklch(80.8% 0.028 41.1)
-
Step 400
400
#BA988C
oklch(70.7% 0.044 40.4)
-
Step 500
500
#A87E6F
oklch(63% 0.057 40.5)
-
Step 600
600
#936757
oklch(55.5% 0.062 40.8)
-
Step 700
700 (this color)
#754E40
oklch(46.3% 0.058 40.5)
-
Step 800
800
#66463B
oklch(42.7% 0.048 39.8)
-
Step 900
900
#533B32
oklch(37.7% 0.037 41.5)
-
Step 950
950
#31231E
oklch(27.1% 0.023 40.5)
#754E40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #58523F | 0.052 |
| Deuteranopia (no green cones) | #615B40 | 0.049 |
| Tritanopia (no blue cones) | #7E484A | 0.030 |
| Achromatopsia (no color) | #575757 | 0.058 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #754E40
#754E40
oklch(46.3% 0.058 40.5)
- #306170
#306170
oklch(46.5% 0.058 220.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #754E40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.043
- Brownish Purple #76424E ΔE 0.046
- Medium Brown #7F5112 ΔE 0.054
- Saddle Brown #8B4513 ΔE 0.057
- Cocoa #875F42 ΔE 0.061
- Purple Brown #673A3F ΔE 0.065
- Dark Mauve #874C62 ΔE 0.065
- Mud Brown #60460F ΔE 0.072
Use #754E40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.