#754C40
Closest named color: Brownish Purple (#76424E). oklch(45.9% 0.059 37), rgb(117, 76, 64).
Aa
White text reads best on this color (7.33:1).
About this color
#754C40 is a medium-dark, muted red. In OKLCH its lightness is 46%, its chroma 0.059 and its hue 37°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.041 away. White text reads best on it, at 7.33:1.
| Hue family | Reds |
| Lightness | medium-dark (46%) |
| Chroma | muted (0.059) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.86:1 |
| White text | 7.33:1 |
Values
| HEX | #754C40 |
| RGB | rgb(117, 76, 64) |
| HSL | hsl(14, 29%, 35%) |
| OKLCH | oklch(45.9% 0.059 37) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #754C40 | 7.33:1 | AAA | Lc -90.2 | Preferred for body text |
| Black text on #754C40 | 2.86:1 | Fails | Lc 18.7 | Dividers and decoration only |
| #754C40 text on white | 7.33:1 | AAA | Lc 85.3 | Fine for body text |
| #754C40 text on black | 2.86:1 | Fails | Lc -16.7 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 700.
-
Step 50
50
#F8F5F4
oklch(97.2% 0.003 39.5)
-
Step 100
100
#EFE8E6
oklch(93.6% 0.008 36.6)
-
Step 200
200
#E3D6D2
oklch(88.5% 0.015 37.9)
-
Step 300
300
#D2BBB4
oklch(81% 0.028 37.6)
-
Step 400
400
#BB978D
oklch(70.7% 0.046 36)
-
Step 500
500
#AA7D70
oklch(63.1% 0.06 36.7)
-
Step 600
600
#956659
oklch(55.6% 0.064 36.1)
-
Step 700
700 (this color)
#754C40
oklch(45.9% 0.059 37)
-
Step 800
800
#67463C
oklch(42.8% 0.049 37.6)
-
Step 900
900
#543B33
oklch(37.8% 0.038 38.5)
-
Step 950
950
#31221E
oklch(26.9% 0.024 35.5)
#754C40 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #56513F | 0.056 |
| Deuteranopia (no green cones) | #605940 | 0.051 |
| Tritanopia (no blue cones) | #7E4649 | 0.029 |
| Achromatopsia (no color) | #565656 | 0.060 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #754C40
#754C40
oklch(45.9% 0.059 37)
- #2C606E
#2C606E
oklch(45.9% 0.06 217.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #754C40, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.041
- Milk Chocolate #7F4E1E ΔE 0.046
- Saddle Brown #8B4513 ΔE 0.057
- Medium Brown #7F5112 ΔE 0.057
- Purple Brown #673A3F ΔE 0.060
- Dark Mauve #874C62 ΔE 0.064
- Cocoa #875F42 ΔE 0.065
- Mud Brown #60460F ΔE 0.072
Use #754C40 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.