#754840
Closest named color: Brownish Purple (#76424E). oklch(45.1% 0.064 30.7), rgb(117, 72, 64).
Aa
White text reads best on this color (7.61:1).
About this color
#754840 is a medium-dark, muted red. In OKLCH its lightness is 45%, its chroma 0.064 and its hue 31°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.032 away. White text reads best on it, at 7.61:1.
| Hue family | Reds |
| Lightness | medium-dark (45%) |
| Chroma | muted (0.064) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.75:1 |
| White text | 7.61:1 |
Values
| HEX | #754840 |
| RGB | rgb(117, 72, 64) |
| HSL | hsl(9, 29%, 35%) |
| OKLCH | oklch(45.1% 0.064 30.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #754840 | 7.61:1 | AAA | Lc -91.1 | Preferred for body text |
| Black text on #754840 | 2.75:1 | Fails | Lc 17.7 | Dividers and decoration only |
| #754840 text on white | 7.61:1 | AAA | Lc 86.3 | Fine for body text |
| #754840 text on black | 2.75:1 | Fails | Lc -15.8 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F1E7E5
oklch(93.5% 0.011 31.1)
-
Step 200
200
#E6D4D1
oklch(88.4% 0.02 28.9)
-
Step 300
300
#D8B8B2
oklch(80.9% 0.038 30.4)
-
Step 400
400
#C3938A
oklch(70.6% 0.06 30.7)
-
Step 500
500
#B3786E
oklch(63.1% 0.076 30)
-
Step 600
600
#9E6056
oklch(55.5% 0.083 29.8)
-
Step 700
700
#874F46
oklch(49% 0.077 29.9)
-
Step 800
800 (this color)
#754840
oklch(45.1% 0.064 30.7)
-
Step 900
900
#593731
oklch(37.6% 0.05 30.5)
-
Step 950
950
#34211D
oklch(27% 0.031 32.3)
#754840 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #524E3F | 0.064 |
| Deuteranopia (no green cones) | #5D573F | 0.059 |
| Tritanopia (no blue cones) | #7E4246 | 0.026 |
| Achromatopsia (no color) | #545454 | 0.064 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #754840
#754840
oklch(45.1% 0.064 30.7)
- #225F6A
#225F6A
oklch(45.1% 0.064 211.6)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #754840, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.032
- Purple Brown #673A3F ΔE 0.050
- Milk Chocolate #7F4E1E ΔE 0.052
- Saddle Brown #8B4513 ΔE 0.060
- Dark Mauve #874C62 ΔE 0.063
- Medium Brown #7F5112 ΔE 0.065
- Red Brown #8B2E16 ΔE 0.070
- Rust Brown #8B3103 ΔE 0.072
Use #754840 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.