#754739
Closest named color: Brownish Purple (#76424E). oklch(44.8% 0.068 37.7), rgb(117, 71, 57).
Aa
White text reads best on this color (7.72:1).
About this color
#754739 is a dark, muted red. In OKLCH its lightness is 45%, its chroma 0.068 and its hue 38°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.039 away. White text reads best on it, at 7.72:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | muted (0.068) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.71:1 |
| White text | 7.72:1 |
Values
| HEX | #754739 |
| RGB | rgb(117, 71, 57) |
| HSL | hsl(14, 34%, 34%) |
| OKLCH | oklch(44.8% 0.068 37.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #754739 | 7.72:1 | AAA | Lc -91.4 | Preferred for body text |
| Black text on #754739 | 2.71:1 | Fails | Lc 17.3 | Dividers and decoration only |
| #754739 text on white | 7.72:1 | AAA | Lc 86.7 | Fine for body text |
| #754739 text on black | 2.71:1 | Fails | Lc -15.4 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F1E7E4
oklch(93.5% 0.012 37.4)
-
Step 200
200
#E7D5CF
oklch(88.6% 0.022 39.4)
-
Step 300
300
#D8B8AF
oklch(80.8% 0.039 36.2)
-
Step 400
400
#C49384
oklch(70.6% 0.064 37.7)
-
Step 500
500
#B47866
oklch(63% 0.081 37.4)
-
Step 600
600
#9F604D
oklch(55.5% 0.088 37.6)
-
Step 700
700
#884F3E
oklch(49% 0.082 37.4)
-
Step 800
800 (this color)
#754739
oklch(44.8% 0.068 37.7)
-
Step 900
900
#5A372D
oklch(37.6% 0.053 36.7)
-
Step 950
950
#35211B
oklch(27.1% 0.033 37.4)
#754739 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #524D38 | 0.065 |
| Deuteranopia (no green cones) | #5D5639 | 0.059 |
| Tritanopia (no blue cones) | #7F4043 | 0.033 |
| Achromatopsia (no color) | #535353 | 0.068 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #754739
#754739
oklch(44.8% 0.068 37.7)
- #1E5E6D
#1E5E6D
oklch(44.9% 0.068 216.5)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #754739, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.039
- Milk Chocolate #7F4E1E ΔE 0.046
- Purple Brown #673A3F ΔE 0.051
- Saddle Brown #8B4513 ΔE 0.054
- Medium Brown #7F5112 ΔE 0.059
- Red Brown #8B2E16 ΔE 0.065
- Mud Brown #60460F ΔE 0.065
- Rust Brown #8B3103 ΔE 0.065
Use #754739 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.