#754723
Closest named color: Milk Chocolate (#7F4E1E). oklch(44.4% 0.081 56.7), rgb(117, 71, 35).
Aa
White text reads best on this color (7.83:1).
About this color
#754723 is a dark, moderately saturated brown. In OKLCH its lightness is 44%, its chroma 0.081 and its hue 57°. Its hue sits on the warm side of the wheel. The nearest named color is Milk Chocolate (#7F4E1E), ΔE 0.030 away. White text reads best on it, at 7.83:1.
| Hue family | Browns |
| Lightness | dark (44%) |
| Chroma | moderately saturated (0.081) |
| Temperature | warm |
| Nearest name | Milk Chocolate (#7F4E1E) |
| Black text | 2.68:1 |
| White text | 7.83:1 |
Values
| HEX | #754723 |
| RGB | rgb(117, 71, 35) |
| HSL | hsl(26, 54%, 30%) |
| OKLCH | oklch(44.4% 0.081 56.7) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #754723 | 7.83:1 | AAA | Lc -91.7 | Preferred for body text |
| Black text on #754723 | 2.68:1 | Fails | Lc 17.1 | Dividers and decoration only |
| #754723 text on white | 7.83:1 | AAA | Lc 87.0 | Fine for body text |
| #754723 text on black | 2.68:1 | Fails | Lc -15.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F1
oklch(97% 0.007 53.4)
-
Step 100
100
#F1E8E1
oklch(93.6% 0.014 60.6)
-
Step 200
200
#E7D5C9
oklch(88.4% 0.026 56)
-
Step 300
300
#D9BAA4
oklch(81% 0.047 57.4)
-
Step 400
400
#C59572
oklch(70.7% 0.075 57.3)
-
Step 500
500
#B67A4D
oklch(63.2% 0.097 56.8)
-
Step 600
600
#A16230
oklch(55.7% 0.104 56.7)
-
Step 700
700
#8A5122
oklch(49.2% 0.098 57)
-
Step 800
800 (this color)
#754723
oklch(44.4% 0.081 56.7)
-
Step 900
900
#5B381E
oklch(37.7% 0.063 56)
-
Step 950
950
#352112
oklch(26.9% 0.04 56.9)
#754723 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #554C1F | 0.061 |
| Deuteranopia (no green cones) | #605623 | 0.055 |
| Tritanopia (no blue cones) | #803D3F | 0.056 |
| Achromatopsia (no color) | #525252 | 0.081 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #754723
#754723
oklch(44.4% 0.081 56.7)
- #1E5A7A
#1E5A7A
oklch(44.5% 0.08 236.2)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #754723, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Milk Chocolate #7F4E1E ΔE 0.030
- Medium Brown #7F5112 ΔE 0.040
- Saddle Brown #8B4513 ΔE 0.042
- Mud Brown #60460F ΔE 0.047
- Rust Brown #8B3103 ΔE 0.059
- Olive Brown #645403 ΔE 0.059
- Red Brown #8B2E16 ΔE 0.064
- Mud #735C12 ΔE 0.065
Use #754723 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.