#754540
Closest named color: Brownish Purple (#76424E). oklch(44.6% 0.067 26.5), rgb(117, 69, 64).
Aa
White text reads best on this color (7.83:1).
About this color
#754540 is a dark, muted red. In OKLCH its lightness is 45%, its chroma 0.067 and its hue 26°. Its hue sits on the warm side of the wheel. The nearest named color is Brownish Purple (#76424E), ΔE 0.026 away. White text reads best on it, at 7.83:1.
| Hue family | Reds |
| Lightness | dark (45%) |
| Chroma | muted (0.067) |
| Temperature | warm |
| Nearest name | Brownish Purple (#76424E) |
| Black text | 2.68:1 |
| White text | 7.83:1 |
Values
| HEX | #754540 |
| RGB | rgb(117, 69, 64) |
| HSL | hsl(6, 29%, 35%) |
| OKLCH | oklch(44.6% 0.067 26.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #754540 | 7.83:1 | AAA | Lc -91.7 | Preferred for body text |
| Black text on #754540 | 2.68:1 | Fails | Lc 17.0 | Dividers and decoration only |
| #754540 text on white | 7.83:1 | AAA | Lc 87.0 | Fine for body text |
| #754540 text on black | 2.68:1 | Fails | Lc -15.1 | Dividers and decoration only |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#F9F4F3
oklch(97.1% 0.006 31.1)
-
Step 100
100
#F1E7E6
oklch(93.6% 0.011 24.3)
-
Step 200
200
#E7D4D1
oklch(88.5% 0.022 28.3)
-
Step 300
300
#D9B8B3
oklch(81% 0.039 28.1)
-
Step 400
400
#C5928C
oklch(70.7% 0.063 26.4)
-
Step 500
500
#B5766F
oklch(63% 0.081 26.5)
-
Step 600
600
#A05E58
oklch(55.5% 0.087 25.8)
-
Step 700
700
#894E48
oklch(49.2% 0.081 26.6)
-
Step 800
800 (this color)
#754540
oklch(44.6% 0.067 26.5)
-
Step 900
900
#5A3633
oklch(37.6% 0.052 25)
-
Step 950
950
#35201E
oklch(27% 0.033 25.5)
#754540 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #504C3F | 0.068 |
| Deuteranopia (no green cones) | #5B563F | 0.065 |
| Tritanopia (no blue cones) | #7E3F44 | 0.024 |
| Achromatopsia (no color) | #525252 | 0.068 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #754540
#754540
oklch(44.6% 0.067 26.5)
- #195E67
#195E67
oklch(44.4% 0.067 207.7)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #754540, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Brownish Purple #76424E ΔE 0.026
- Purple Brown #673A3F ΔE 0.043
- Milk Chocolate #7F4E1E ΔE 0.058
- Saddle Brown #8B4513 ΔE 0.063
- Dark Mauve #874C62 ΔE 0.063
- Red Brown #8B2E16 ΔE 0.066
- Rust Brown #8B3103 ΔE 0.070
- Medium Brown #7F5112 ΔE 0.071
Use #754540 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.