#753443
Closest named color: Purple Brown (#673A3F). oklch(41.7% 0.092 7.5), rgb(117, 52, 67).
Aa
White text reads best on this color (9.01:1).
About this color
#753443 is a dark, moderately saturated red. In OKLCH its lightness is 42%, its chroma 0.092 and its hue 7°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.032 away. White text reads best on it, at 9.01:1.
| Hue family | Reds |
| Lightness | dark (42%) |
| Chroma | moderately saturated (0.092) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.32:1 |
| White text | 9.01:1 |
Values
| HEX | #753443 |
| RGB | rgb(117, 52, 67) |
| HSL | hsl(346, 38%, 33%) |
| OKLCH | oklch(41.7% 0.092 7.5) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #753443 | 9.01:1 | AAA | Lc -94.7 | Preferred for body text |
| Black text on #753443 | 2.32:1 | Fails | Lc 13.7 | Not readable |
| #753443 text on white | 9.01:1 | AAA | Lc 90.3 | Preferred for body text |
| #753443 text on black | 2.32:1 | Fails | Lc -12.0 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F4
oklch(97% 0.008 7.3)
-
Step 100
100
#F4E6E8
oklch(93.7% 0.015 7.5)
-
Step 200
200
#ECD1D5
oklch(88.4% 0.031 7.6)
-
Step 300
300
#E1B3BA
oklch(81% 0.054 8.1)
-
Step 400
400
#D08A97
oklch(70.8% 0.087 7.4)
-
Step 500
500
#C16B7D
oklch(63% 0.111 7.4)
-
Step 600
600
#AC5266
oklch(55.5% 0.119 7.8)
-
Step 700
700
#944255
oklch(49.1% 0.112 7.6)
-
Step 800
800 (this color)
#753443
oklch(41.7% 0.092 7.5)
-
Step 900
900
#61303B
oklch(37.7% 0.072 6.8)
-
Step 950
950
#391C22
oklch(26.9% 0.046 7.4)
#753443 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #404143 | 0.102 |
| Deuteranopia (no green cones) | #514E42 | 0.094 |
| Tritanopia (no blue cones) | #7F2D3A | 0.024 |
| Achromatopsia (no color) | #494949 | 0.093 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #753443
#753443
oklch(41.7% 0.092 7.5)
- #005953
#005953
oklch(41.8% 0.073 186.9)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #753443, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.032
- Brownish Purple #76424E ΔE 0.035
- Red Brown #8B2E16 ΔE 0.069
- Red Purple #820747 ΔE 0.070
- Wine #80013F ΔE 0.071
- Red Wine #8C0034 ΔE 0.072
- Chestnut #742802 ΔE 0.072
- Bordeaux #7B002C ΔE 0.072
Use #753443 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.