#753240
Closest named color: Purple Brown (#673A3F). oklch(41.3% 0.095 9.2), rgb(117, 50, 64).
Aa
White text reads best on this color (9.18:1).
About this color
#753240 is a dark, moderately saturated red. In OKLCH its lightness is 41%, its chroma 0.095 and its hue 9°. Its hue sits on the warm side of the wheel. The nearest named color is Purple Brown (#673A3F), ΔE 0.032 away. White text reads best on it, at 9.18:1.
| Hue family | Reds |
| Lightness | dark (41%) |
| Chroma | moderately saturated (0.095) |
| Temperature | warm |
| Nearest name | Purple Brown (#673A3F) |
| Black text | 2.28:1 |
| White text | 9.18:1 |
Values
| HEX | #753240 |
| RGB | rgb(117, 50, 64) |
| HSL | hsl(347, 40%, 33%) |
| OKLCH | oklch(41.3% 0.095 9.2) |
Contrast
WCAG 2 contrast ratios are the conformance target: AA needs 4.5:1 for body text and 3:1 for large text, AAA needs 7:1. APCA Lc values are supplementary guidance from the WCAG 3 drafts.
| Pair | WCAG 2 | Result | APCA | APCA guidance |
|---|---|---|---|---|
| White text on #753240 | 9.18:1 | AAA | Lc -95.1 | Preferred for body text |
| Black text on #753240 | 2.28:1 | Fails | Lc 13.3 | Not readable |
| #753240 text on white | 9.18:1 | AAA | Lc 90.7 | Preferred for body text |
| #753240 text on black | 2.28:1 | Fails | Lc -11.6 | Not readable |
Tints and shades
A 50–950 scale built in OKLCH: the hue is held, lightness follows a Tailwind v4-like curve, and every step is kept inside the sRGB gamut. This color sits at step 800.
-
Step 50
50
#FAF3F4
oklch(97% 0.008 7.3)
-
Step 100
100
#F4E6E7
oklch(93.6% 0.015 12.4)
-
Step 200
200
#EDD1D5
oklch(88.5% 0.032 8)
-
Step 300
300
#E2B2B9
oklch(80.9% 0.056 8.6)
-
Step 400
400
#D18995
oklch(70.7% 0.089 8.7)
-
Step 500
500
#C36A7B
oklch(63% 0.114 8.7)
-
Step 600
600
#AE5164
oklch(55.6% 0.123 9.1)
-
Step 700
700
#954153
oklch(49.1% 0.114 8.9)
-
Step 800
800 (this color)
#753240
oklch(41.3% 0.095 9.2)
-
Step 900
900
#622F39
oklch(37.6% 0.074 8.9)
-
Step 950
950
#3A1C21
oklch(27% 0.047 10.1)
#753240 with color blindness
Simulated with the Machado et al. (2009) model. ΔE is how far the color moves: below about 0.02 you would not notice a change.
| Vision | Seen as | Shift (ΔE) |
|---|---|---|
| Protanopia (no red cones) | #3F4040 | 0.105 |
| Deuteranopia (no green cones) | #504D3F | 0.097 |
| Tritanopia (no blue cones) | #7F2A37 | 0.025 |
| Achromatopsia (no color) | #484848 | 0.096 |
Harmonies
Hue rotations in OKLCH that keep this color's lightness and chroma.
Complementary
The opposite hue (180°).
- #753240
#753240
oklch(41.3% 0.095 9.2)
- #005753
#005753
oklch(41.2% 0.071 189.4)
Analogous
Neighbouring hues, 30° either side.
Split complementary
The two hues beside the complement (150° and 210°).
Triadic
Three hues spaced 120° apart.
Palettes with this color
Curated palettes that contain a color within ΔE 0.04 (OKLab) of #753240, closest first.
Similar named colors
The eight closest entries in our named color list, with their ΔE distance.
- Purple Brown #673A3F ΔE 0.032
- Brownish Purple #76424E ΔE 0.040
- Red Brown #8B2E16 ΔE 0.067
- Bordeaux #7B002C ΔE 0.068
- Chestnut #742802 ΔE 0.068
- Wine Red #7B0323 ΔE 0.068
- Wine #80013F ΔE 0.068
- Red Purple #820747 ΔE 0.068
Use #753240 in your product
Turn it into light and dark UI roles checked for contrast, then export to Tailwind v4, shadcn/ui, CSS or design tokens.